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~subject:"Öffentlichkeitsarbeit"
~subject:"Internet marketing"
~isPartOf:"Journal of marketing communications"
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Öffentlichkeitsarbeit
Internet marketing
Communication
27
Kommunikation
27
Marketing management
10
Marketingmanagement
10
Consumer behaviour
8
Internal communication
8
Interne Kommunikation
8
Konsumentenverhalten
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7
Corporate Social Responsibility
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Corporate social responsibility
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Advertising effects
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Beziehungsmarketing
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Relationship marketing
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Werbewirkung
4
Brand management
3
CSR communication
3
Markenführung
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Online-Marketing
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Social web
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Advertising
2
Confidence
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Corporate reputation
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Measurement
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Messung
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Stakeholder
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United States
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ambient communication
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social media
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Buchanan-Oliver, Margo
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Capece, Guendalina
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Journal of marketing communications
Corporate communications : an international journal
60
Journal of communication management : an international journal
52
SpringerLink / Bücher
40
International journal of business communication : IJBC ; a publication of the Association of Business Communication
18
Journal of business research : JBR
18
Journal of communication management
17
Research
17
Europäische Kulturen in der Wirtschaftskommunikation
16
Journal of business ethics : JOBE
13
International journal of business communication : IJBC : a publication of the Association for Business Communication
12
Organisationskommunikation
12
Springer eBook Collection
12
PR-Praxis
11
Corporate reputation review : an international journal
10
The Routledge handbook of strategic communication
10
Games and economic behavior
9
Springer Reference Wirtschaft
9
Business & society
6
Journal of promotion management : JPM
6
Management communication quarterly : an international journal
6
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
6
The handbook of communication and corporate social responsibility
6
essentials
6
Accounting, auditing & accountability journal
5
Basler Schriften zum Marketing
5
Business horizons
5
Economics letters
5
Handbooks in communication and media
5
International journal of internet marketing and advertising : IJIMA
5
Journal of economic theory
5
Journal of promotion management : innovations in planning and applied research
5
Public Relations : ein Handbuch
5
Schriftenreihe Communicatio
5
Technological forecasting & social change : an international journal
5
Working paper series / University of Zurich, Department of Economics
5
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
4
Central European business review : CEBR
4
Corporate social responsibility and environmental management
4
Future directions of strategic communication
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ECONIS (ZBW)
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1
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
2
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
3
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine
;
Shin, Wonsun
;
Lew, Zijian
;
Walther, …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
Saved in:
4
Dimensions of effective CSR communication based on public expectations
Kim, Sora
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 549-568
Persistent link: https://www.econbiz.de/10011914746
Saved in:
5
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
6
Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
Saved in:
7
Guest editorial : Communicating corporate social responsibility
Podnar, Klement
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 75-81
Persistent link: https://www.econbiz.de/10003767492
Saved in:
8
Chinese website design : communication as a mirror of culture
Capece, Guendalina
;
Di Pillo, Francesca
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
Saved in:
9
Effects of message objectivity and focus on green CSR communication : the strategy development for a hotel's green CSR message
Kang, Eun Yeon
;
Atkinson, Lucy
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 229-249
Persistent link: https://www.econbiz.de/10012484046
Saved in:
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