Narrow search
Showing 1 - 5 of 5
Cover Image
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier; Bang, Nguyen; Melewar, T. C.; … - In: Qualitative market research : an international journal 17 (2014) 4, pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Cover Image
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Cover Image
Facets of corporate identity, communication, and reputation
Melewar, T. C. (ed.) - 2008
Persistent link: https://www.econbiz.de/10003517706
Cover Image
Facets of corporate identity, communication, and reputation
Melewar, T. C. (contributor) - 2008
Persistent link: https://www.econbiz.de/10014499518
Cover Image
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.; Foroudi, Pantea; Gupta, Suraksha; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 572-604
Persistent link: https://www.econbiz.de/10011698245