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~person:"Gustafsson, Anders"
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Marktforschung
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Gustafsson, Anders
Lehmann, Donald R.
Kapferer, Clodwig
63
Malhotra, Naresh K.
56
Green, Paul E.
39
Herrmann, Andreas
36
Hruschka, Harald
32
Homburg, Christian
31
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30
Berekoven, Ludwig
28
Wildner, Raimund
28
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Pepels, Werner
25
Day, George S.
24
Kuß, Alfred
24
Albers, Sönke
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Huber, Frank
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22
Wind, Yoram
22
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21
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20
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17
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17
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17
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17
Buber, Renate
16
Tagliacarne, Guglielmo
16
Theobald, Axel
16
Wagner, Udo
16
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Conjoint measurement : methods and applications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Journal of marketing research : JMR
2
AMS review : official publication of the Academy of Marketing Science
1
Conjoint measurement : methods and applications ; with 91 tables
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University, Paper
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service management
1
Marketing letters : a journal of research in marketing
1
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
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ECONIS (ZBW)
30
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3
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1
Market research and analysis
Lehmann, Donald R.
-
1979
Persistent link: https://www.econbiz.de/10000049873
Saved in:
2
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
3
Conjoint measurement : methods and applications
Gustafsson, Anders
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001402990
Saved in:
4
Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
5
Conjoint measurement : methods and applications
Gustafsson, Anders
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10001593247
Saved in:
6
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 5-45)
.
1999
Persistent link: https://www.econbiz.de/10001444653
Saved in:
7
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 5-46)
.
2003
Persistent link: https://www.econbiz.de/10001997264
Saved in:
8
The importance of differential weights in multiple attribute models of consumer attitude
Becwith, Neil E.
;
Lehmann, Donald R.
- In:
Journal of marketing research : JMR
10
(
1973
)
2
,
pp. 141-145
Persistent link: https://www.econbiz.de/10001888506
Saved in:
9
Conjoint measurement : methods and applications ; with 91 tables
Gustafsson, Anders
(
ed.
)
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001781069
Saved in:
10
Difference in attribute importance for different industrial products
Lehmann, Donald R.
;
O'Shaughnessy, John
- In:
Journal of marketing
38
(
1974
)
2
,
pp. 36-42
Persistent link: https://www.econbiz.de/10002364779
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