Narrow search
Showing 51 - 60 of 1,959
Cover Image
Modeling online consumer behavior : preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
Richard, Marie-Odile; Chebat, Jean-Charles - In: Journal of business research : JBR 69 (2016) 2, pp. 541-553
Persistent link: https://www.econbiz.de/10011435967
Cover Image
Where is "Islamic marketing" heading? : a commentary on Jafari and Sandikci's (2015) "Islamic" consumers, markets, and marketing
El-Bassiouny, Noha - In: Journal of business research : JBR 69 (2016) 2, pp. 569-578
Persistent link: https://www.econbiz.de/10011435980
Cover Image
"I support your team, support me in turn!" : the driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging a...
Herrmann, Jean-Luc; Kacha, Mathieu; Derbaix, Christian - In: Journal of business research : JBR 69 (2016) 2, pp. 604-612
Persistent link: https://www.econbiz.de/10011436011
Cover Image
Beyond form and function : why do consumers value product design?
Kumar, Minu; Noble, Charles H. - In: Journal of business research : JBR 69 (2016) 2, pp. 613-620
Persistent link: https://www.econbiz.de/10011436022
Cover Image
Compulsive buying in online daily deal settings : an investigation of motivations and contextual elements
Kukar-Kinney, Monika; Scheinbaum, Angeline Close; … - In: Journal of business research : JBR 69 (2016) 2, pp. 691-699
Persistent link: https://www.econbiz.de/10011436226
Cover Image
Being kind to ourselves : self-compassion, coping, and consumption
Karanika, Katerina; Hogg, Margaret K. - In: Journal of business research : JBR 69 (2016) 2, pp. 760-769
Persistent link: https://www.econbiz.de/10011436257
Cover Image
Symbolic drivers of consumer-brand identification and disidentification
Wolter, Jeremy S.; Brach, Simon; Cronin, J. J.; Bonn, … - In: Journal of business research : JBR 69 (2016) 2, pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
Cover Image
Explaining online shopping behavior with fsQCA : the role of cognitive and affective perceptions
Pappas, Ilias O.; Kourouthanassis, Panos E.; Giannakos, … - In: Journal of business research : JBR 69 (2016) 2, pp. 794-803
Persistent link: https://www.econbiz.de/10011436280
Cover Image
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Cover Image
Big Data consumer analytics and the transformation of marketing
Erevelles, Sunil; Fukawa, Nobuyuki; Swayne, Linda E. - In: Journal of business research : JBR 69 (2016) 2, pp. 897-904
Persistent link: https://www.econbiz.de/10011436345