Narrow search
Showing 1 - 10 of 87
Cover Image
On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence
Ivens, Bjoern S.; Leischnig, Alexander; Muller, Brigitte; … - In: Psychology & marketing 32 (2015) 8, pp. 808-820
Persistent link: https://www.econbiz.de/10011307825
Cover Image
Creative strategies in social media marketing : an exploratory study of branded social content and consumer engagement
Ashley, Christy; Tuten, Tracy L. - In: Psychology & marketing 32 (2015) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011287649
Cover Image
Consumer attachments to human brands : the "Oprah effect"
Loroz, Peggy Sue; Braig, Bridgette M. - In: Psychology & marketing 32 (2015) 7, pp. 751-763
Persistent link: https://www.econbiz.de/10011295614
Cover Image
Consumers' social media brand behaviors : uncovering underlying motivators and deriving meaningful consumer segments
Dimitriu, Radu; Guesalaga, Rodrigo - In: Psychology & marketing 34 (2017) 5, pp. 580-592
Persistent link: https://www.econbiz.de/10011685060
Cover Image
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin - In: Psychology & marketing 34 (2017) 10, pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
Cover Image
Through the looking glass : the factors that influence consumer trust and distrust in brands
Mal, Carmen Iuliana; Davies, Gary; Diers-Lawson, Audra - In: Psychology & marketing 35 (2018) 12, pp. 936-947
Persistent link: https://www.econbiz.de/10011970104
Cover Image
Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie; Valette-Florence, Pierre; Vigneron, Franck - In: Psychology & marketing 35 (2018) 12, pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
Cover Image
The perils of self-brand connections : consumer response to changes in brand meaning
Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: Psychology & marketing 35 (2018) 11, pp. 818-829
Persistent link: https://www.econbiz.de/10011970115
Cover Image
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.; Kocher, Bruno; Gould, Stephen J. - In: Psychology & marketing 35 (2018) 10, pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Cover Image
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean; Ashill, Nicholas J. - In: Psychology & marketing 35 (2018) 10, pp. 740-751
Persistent link: https://www.econbiz.de/10011970120