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"Marketing theory and applications" ; 2003=Vol. 14

Henderson, Geraldine Rosa (contributor); … - 2003

Persistent link: https://www.econbiz.de/10001752829

"Marketing theory and applications" ; 2001=Vol. 12

Krishnan, Ram (contributor); Viswanathan, Madhu (contributor) - 2001

Persistent link: https://www.econbiz.de/10001796328

"Marketing theory and applications" ; 2000=Vol. 11

Workman, John P. (contributor); … - 2000

Persistent link: https://www.econbiz.de/10001796334

Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...