//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of advertising agenci...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theorie
Kanada
48,139
Canada
34,636
USA
7,302
United States
6,706
Großbritannien
3,122
United Kingdom
2,650
Australien
2,081
Deutschland
1,986
Theory
1,977
Vereinigte Staaten
1,879
Australia
1,840
Schätzung
1,739
Estimation
1,664
Germany
1,643
Japan
1,547
Vergleich
1,292
Comparison
1,255
Frankreich
1,182
France
998
Geldpolitik
975
Werbewirtschaft
951
EU-Staaten
923
EU countries
897
Advertising industry
858
Produktivität
833
Monetary policy
832
Productivity
830
Arbeitsmarkt
825
Industrie
770
Welt
730
Mexiko
729
World
718
Schweden
715
Internationale Wirtschaftsbeziehungen
685
Wirtschaftswachstum
684
Freihandelsabkommen
683
International economic relations
680
Labour market
672
Mexico
670
more ...
less ...
Online availability
All
Free
364
Undetermined
85
Type of publication
All
Book / Working Paper
1,030
Article
976
Journal
1
Type of publication (narrower categories)
All
Article in journal
841
Aufsatz in Zeitschrift
841
Graue Literatur
419
Non-commercial literature
419
Working Paper
392
Arbeitspapier
367
Aufsatz im Buch
119
Book section
119
Hochschulschrift
92
Thesis
86
Collection of articles of several authors
36
Sammelwerk
36
Collection of articles written by one author
26
Sammlung
26
Lehrbuch
25
Textbook
25
Konferenzschrift
20
Aufsatzsammlung
13
Bibliografie enthalten
13
Bibliography included
13
Conference proceedings
11
Glossar enthalten
10
Glossary included
10
Rezension
9
Systematic review
8
Übersichtsarbeit
8
Amtsdruckschrift
6
Government document
6
Case study
5
Fallstudie
5
Mehrbändiges Werk
4
Multi-volume publication
4
Conference paper
3
Konferenzbeitrag
3
Reprint
3
Bibliografie
2
Biografie
2
Festschrift
2
Advisory report
1
Amtliche Publikation
1
more ...
less ...
Language
All
English
1,907
French
53
German
46
Italian
9
Spanish
3
Hungarian
2
Danish
1
more ...
less ...
Author
All
Duclos, Jean-Yves
27
Rogers, John H.
17
Belzil, Christian
15
Whalley, John
15
Bernstein, Jeffrey Ian
14
Kehoe, Patrick J.
14
McGrattan, Ellen R.
13
Chari, Varadarajan V.
12
Jayaraman, Rajshri
12
Sommer, Martin
12
Helliwell, John F.
10
Amano, Robert A.
9
Dong, Wei
9
Nason, James Michael
9
Justiniano, Alejandro
8
Macklem, R. Tiff
8
Ryan, David L.
8
Scarth, William M.
8
Schembri, Lawrence
8
Seccareccia, Mario
8
Serletis, Apostolos
8
Stabile, Mark
8
Zimmermann, Christian
8
Carroll, Christopher D.
7
Diewert, Walter E.
7
Johnson, David R.
7
Markusen, James R.
7
Mountain, Dean C.
7
Siklos, Pierre L.
7
Andolfatto, David
6
Baker, Michael
6
Choudhri, Ehsan U.
6
Dostie, Benoit
6
Dostie, Benoît
6
Engel, Charles
6
Ericsson, Neil R.
6
Gomme, Paul A.
6
Green, David A.
6
Kokko, Ari
6
Kuttner, Kenneth N.
6
more ...
less ...
Institution
All
National Bureau of Economic Research
28
Economic Council of Canada
9
Bank of Canada
7
Carleton University / Department of Economics
4
University of Waterloo / Department of Economics
4
Fraser Institute
3
University of British Columbia / Department of Economics
3
Conference Board in Canada
2
Federal Reserve System / Board of Governors
2
Institute for Research on Public Policy
2
Springer Gabler <Firma>
2
Universität Erfurt <1994->
2
Anti-Inflation Board
1
Atlantic Provinces Economic Council
1
Banca d'Italia
1
Birkbeck College / Department of Economics
1
Bureau d'Economie Théorique et Appliquée
1
Bureau of Transport Economics
1
CCH Canadian Limited
1
Canada / Dept. of Reconstruction
1
Canada / Dept. of Trade and Commerce
1
Canada / Ministry of the Solicitor General / Research Division
1
Canada / National Energy Board
1
Canada / Prices and Incomes Commission
1
Canada Royal Commission on Farm Machinery
1
Canadian Bank of Commerce <Toronto>
1
Canadian Energy Research Institute
1
Canadian Institute for Economic Policy
1
Canadian Institute for Economic Policy <Ottawa>
1
Canadian Institute for Research on Regional Development <Moncton, New Brunswick>
1
Canadian Tax Foundation
1
Carleton University / Dept. of Economics
1
Center for the Study of Federalism
1
Centre for Economic Policy Research
1
Centro di Economia Monetaria e Finanziaria Paolo Baffi
1
Conference Board's Division of Management Research
1
Conference Entitled Aspects of Labour Market Behaviour <1993, Guelph>
1
Conference on Discount Rates for the Evaluation of Public Private Partnerships <2008, Kingston, Ontario>
1
Consumer and Corporate Affairs Canada
1
Contact Group on Actuarial Sciences
1
more ...
less ...
Published in...
All
The Canadian journal of economics
120
Working paper / National Bureau of Economic Research, Inc.
38
Applied economics
34
NBER Working Paper
27
NBER working paper series
27
Discussion paper / University of British Columbia, Department of Economics
20
Working paper / Bank of Canada
19
American journal of agricultural economics
18
Canadian journal of agricultural economics : CJAE
18
Journal of international money and finance
17
Journal of macroeconomics
17
L' Actualité économique : revue trimest.
17
Discussion paper
14
Journal of international economics
14
Staff working paper / Bank of Canada
14
Discussion paper / Centre for Economic Policy Research
13
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
13
International economic review
11
Staff report / Research Department, Federal Reserve Bank of Minneapolis
11
Economics letters
10
The review of economics and statistics
10
Working paper
10
Working paper series
10
CESifo working papers
9
Cahier de recherche ... du Centre de Recherche en Economie et Finance Appliquées
9
Economic behaviour and policy choice under price stability : proceedings of a conference held at the Bank of Canada, October 1993
9
Economic systems research : journal of the International Input-Output Association
9
Journal of applied econometrics
9
Les cahiers de recherche / Université Laval, Département d'Economique
9
Review of international economics
9
The American economic review
9
Applied financial economics
8
Economic modelling
8
Journal of money, credit and banking : JMCB
8
The economic journal : the journal of the Royal Economic Society
8
Cahiers de recherche / Département de Science Economique, Faculté des Sciences Sociales, Université d'Ottawa
7
Deficit reduction : what pain, what gain?
7
Journal of economic dynamics & control
7
Journal of productivity analysis
7
Southern economic journal
7
more ...
less ...
Source
All
ECONIS (ZBW)
1,977
EconStor
27
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
2,007
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Werbung : eine Einführung
Schweiger, Günter
;
Schrattenecker, Gertraud
-
1995
-
4., völlig neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000543162
Saved in:
2
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
3
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
Saved in:
4
Measuring advertising effectiveness : copy testing (pre-testing) ads and tracking (post-testing) the campaign
Percy, Larry
;
Rossiter, John R.
-
1992
Persistent link: https://www.econbiz.de/10000846943
Saved in:
5
Kommunikationspolitik : Werbeplanung
Schmalen, Helmut
-
1992
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10000853445
Saved in:
6
Entscheidungsgründe für die Auswahl von Werbeagenturen durch werbungtreibende Unternehmen
Schmitt, Margot
-
1992
Persistent link: https://www.econbiz.de/10000855132
Saved in:
7
Pubblicità e teorie economiche
Gianfreda, Giuseppina
-
1995
Persistent link: https://www.econbiz.de/10000978765
Saved in:
8
Die kommunikationspolitische Ausgestaltung eines neuen Vertriebsweges für erklärungsbedürftige Produkte : theoretische Ansatzpunkte und computergestützte Analyse eines Direktmarket...
Hillenbrand, Gerold
-
1992
Persistent link: https://www.econbiz.de/10000837258
Saved in:
9
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000816881
Saved in:
10
Dynamic models of advertising competition : open- and closed-loop extensions
Erickson, Gary M.
-
1991
Persistent link: https://www.econbiz.de/10000828686
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->