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Werbung : eine Einführung
Schweiger, Günter; Schrattenecker, Gertraud - 1995 - 4., völlig neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000543162
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005
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Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J. - 1994
Persistent link: https://www.econbiz.de/10000904632
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Measuring advertising effectiveness : copy testing (pre-testing) ads and tracking (post-testing) the campaign
Percy, Larry; Rossiter, John R. - 1992
Persistent link: https://www.econbiz.de/10000846943
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Kommunikationspolitik : Werbeplanung
Schmalen, Helmut - 1992 - 2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10000853445
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Entscheidungsgründe für die Auswahl von Werbeagenturen durch werbungtreibende Unternehmen
Schmitt, Margot - 1992
Persistent link: https://www.econbiz.de/10000855132
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Pubblicità e teorie economiche
Gianfreda, Giuseppina - 1995
Persistent link: https://www.econbiz.de/10000978765
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Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R. - 1990 - Rev
Persistent link: https://www.econbiz.de/10000816881
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Dynamic models of advertising competition : open- and closed-loop extensions
Erickson, Gary M. - 1991
Persistent link: https://www.econbiz.de/10000828686