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Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants
Fraß, Alexander
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2016
Persistent link: https://www.econbiz.de/10011477787
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Unit pricing : empirical investigations of its influences at the product and retailer levels
Himbert, Lena
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2016
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1st edition 2016
Persistent link: https://www.econbiz.de/10011450611
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Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Lucas, Christian
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2014
Persistent link: https://www.econbiz.de/10010427923
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Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
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2015
Persistent link: https://www.econbiz.de/10011302536
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The cultural influence on mass customization
Wabia, Carolin
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2020
Persistent link: https://www.econbiz.de/10012234738
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Ethics in consumer choice : an empirical analysis based on the example of coffee
Langen, Nina
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2013
Persistent link: https://www.econbiz.de/10009693431
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A behavior analytical perspective on the relationship of context structure and energy using flexibility in problems of supply and demand mismatch
Wille, Farina
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2021
Persistent link: https://www.econbiz.de/10012612974
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