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Behavioral pricing in the platform economy

Kumar, Subodha; Wang, Yulan; Chen, Haipeng - In: Decision sciences 54 (2023) 4, pp. 432-433

Persistent link: https://www.econbiz.de/10014337136

In the eye of the beholder : the interplay of numeracy and fluency in consumer response to 99-ending prices

Hodges, Brady T.; Chen, Haipeng - In: Journal of consumer research : JCR ; an … 48 (2022) 6, pp. 1050-1072

Persistent link: https://www.econbiz.de/10013187939

Zero-ending prices, cognitive convenience, and price rigidity

Snir, Avichai; Chen, Haipeng; Levy, Daniel C. - In: Journal of economic behavior & organization : JEBO 203 (2022), pp. 519-542

Persistent link: https://www.econbiz.de/10014228166

Zero-ending prices, cognitive convenience, and price rigidity

Snir, Avichai; Chen, Haipeng; Levy, Daniel C. - 2022 - Last Revision: October 2, 2022

Persistent link: https://www.econbiz.de/10013389207

Zero-ending prices, cognitive convenience, and price rigidity

Snir, Avichai; Chen, Haipeng; Levy, Daniel C. - 2022 - Last revision: October 2, 2022

We assess the role of cognitive convenience in the popularity and rigidity of 0-ending prices in convenience settings. Studies show that 0-ending prices are common at convenience stores because of the transaction convenience that 0-ending prices offer. Using a large store-level retail CPI data,...

Persistent link: https://www.econbiz.de/10013441570