Narrow search
Showing 1 - 10 of 313
Cover Image
Forum Markenforschung : Tagungsband der internationalen Konferenz „DERMARKENTAG2014“
Schmidt, Holger J. (ed.); Baumgarth, Carsten (ed.) - 2015
Die Grundlagenvorträge von DerMARKENTAG2014 -- Neue Konstrukte und Erkenntnisse zur Markenwirkung -- Von der Strategie bis zum Markenkontaktpunkt – Markenführungsoptionen unter der Lupe.- Vom Blindflug zum Markencontrolling – Neue Messansätze für das Unfassbare. Out of the box: Marken...
Persistent link: https://www.econbiz.de/10014020114
Cover Image
Advances in national brand and private label marketing : Sixth International Conference, 2019
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2019
"The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...
Persistent link: https://www.econbiz.de/10012049368
Cover Image
Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2017
Persistent link: https://www.econbiz.de/10011664011
Cover Image
Advances in business, management and entrepreneurship : proceedings of the 4th Global Conference on Business Management & Entrepreneurship (GC-BME 4), Bandung, Indonesia, 8 August...
Hurriyati, Ratih (ed.); Tjahjono, Benny (ed.);  … - Global Conference on Business, Management and … - 2021
Persistent link: https://www.econbiz.de/10012583706
Cover Image
Advances in National Brand and Private Label Marketing : Eighth International Conference, 2021
Martínez-López, Francisco J. (ed.);  … - 2021 - 1st ed. 2021.
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands,...
Persistent link: https://www.econbiz.de/10012519912
Cover Image
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
Kaswengi, Joseph (ed.); Ingarao, Aurore (ed.) - International Colloquium on Brand, Label and Product … - 2022
This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and...
Persistent link: https://www.econbiz.de/10013167270
Cover Image
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2018
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....
Persistent link: https://www.econbiz.de/10013192306
Cover Image
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2022
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...
Persistent link: https://www.econbiz.de/10013203512
Cover Image
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Gázquez-Abad, Juan Carlos (ed.);  … - International Conference on Advances in National Brand … - 2023
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand...
Persistent link: https://www.econbiz.de/10014281679
Cover Image
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J. (ed.); Baumgarth, Carsten (ed.) - Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz> - 2020
Persistent link: https://www.econbiz.de/10012151730