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How product information and source credibility affect consumer attitudes and intentions towards innovative food products

Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653

Persistent link: https://www.econbiz.de/10014414319

Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product

Balakrishnan, Janarthanan; Foroudi, Pantea - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 181-200

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How to co-create local food products with consumers?

Antikainen, Maria; Niemelä, Marketta - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 71-89

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Online Consumer Communities, Collaborative Learning and Innovation

Rossi, Carla - 2014

The paper aims to outline the managerial challenges faced by the companies interested in leveraging knowledge and creative talent embedded in online customers’ communities to sustain innovation in b-2-c industries. Through a detailed case-study analysis of a leading food producer (Barilla...

Persistent link: https://www.econbiz.de/10014165061

Learning from and designing after pandemics : CEASE : a design thinking approach to maintaining food consumer behaviour and achieving zero waste

Massari, Sonia; Principato, Ludovica; Antonelli, Marta; … - In: Socio-economic planning sciences : the international … 82 (2022) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10013363475

Exploring perceived innovation in building customers' patronizing behavior in the food delivery service context

Ahn, Jiseon - In: International journal of quality and service sciences 14 (2022) 2, pp. 258-273

Persistent link: https://www.econbiz.de/10013330615

Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses

Heath, Timothy B.; Chatterjee, Subimal; Basuroy, Suman; … - In: Journal of marketing 79 (2015) 6, pp. 71-93

Persistent link: https://www.econbiz.de/10011410751

A shift in perspective? : the role of emotional branding in shaping born globals' performance

Efrat, Kalanit; Asseraf, Yoel - In: International business review : the official journal of … 28 (2019) 6, pp. 1-10

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Understanding the interplay between brand and innovation orientation : evidence from emerging multinationals

Andonova, Veneta; Losada-Otálora, Mauricio - In: Journal of business research : JBR 119 (2020), pp. 540-552

Persistent link: https://www.econbiz.de/10012417042

Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation

Kronrod, Ann; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 3, pp. 1182-1189

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