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~person:"Kumar, V."
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Kumar, V.
Kapferer, Clodwig
63
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56
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39
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36
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32
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1
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10000507567
Saved in:
2
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10000673313
Saved in:
3
International marketing research
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001354500
Saved in:
4
Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
5
Marketing research
Kumar, V.
;
Leone, Robert P.
;
Aaker, David A.
;
Day, George S.
-
2019
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503
Saved in:
6
Global marketing research
Kumar, V.
-
2015
Persistent link: https://www.econbiz.de/10011385811
Saved in:
7
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
8
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2004
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10001785137
Saved in:
9
Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.
;
Nagpal, Anish
;
Venkatesan, Rajkumar
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 583-603
Persistent link: https://www.econbiz.de/10001723138
Saved in:
10
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Saved in:
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