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~subject:"Qualitative method"
~subject:"Bibliometrie"
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Qualitative method
Bibliometrie
Marktforschung
12,223
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6,488
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9
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative market research : an international journal
27
Qualitative Marktforschung : Konzepte - Methoden - Analysen
21
Journal of business research : JBR
11
Organizational research methods : ORM
10
International journal of market research
8
Journal of the Academy of Marketing Science
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Alternative market research methods : market sensing
4
Innovation in der Marktforschung
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing
4
Marketing letters : a journal of research in marketing
4
European journal of marketing : EJM
3
Journal of historical research in marketing
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Marketing theory
3
Qualitative research in organizations and management : an international journal
3
Review of marketing research
3
The marketing review
3
Young consumers : insight and ideas for responsible marketers
3
A Research Agenda for Service Marketing
2
Australasian marketing journal
2
Der Markt : international journal of marketing
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Foundations and trends in marketing : FTMKT
2
Fundamentals of marketing research ; Vol. 1
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business excellence
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of electronic customer relationship management : IJECRM
2
International journal of management reviews : IJMR
2
Journal of business-to-business marketing
2
Journal of consumer behaviour : an international research review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
406
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1
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406
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Date (oldest first)
1
Qualitative research in marketing
Bellenger, Danny N.
;
Bernhardt, Kenneth L.
; …
-
1976
Persistent link: https://www.econbiz.de/10000050288
Saved in:
2
Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D.
-
1976
Persistent link: https://www.econbiz.de/10000042197
Saved in:
3
Business research
Murdick, Robert G.
;
Cooper, Donald R.
-
1982
Persistent link: https://www.econbiz.de/10000043054
Saved in:
4
Scientific marketing research
Albaum, Gerald
(
contributor
);
Venkatesan, M.
(
contributor
)
-
1971
Persistent link: https://www.econbiz.de/10000572204
Saved in:
5
Database Marketing : optimale Zielgruppenbestimmung mit Hilfe statistischer Verfahren
Musiol, Gerald
-
1999
Persistent link: https://www.econbiz.de/10001364392
Saved in:
6
Contribution of southern authors in major marketing publications
Fields, D. M.
- In:
Journal of business research : JBR
22
(
1991
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10001098797
Saved in:
7
A review and analysis of literature on netnography research
Bartl, Michael
;
Kannan, Vijai Kumar
;
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
Saved in:
8
Diversity and rigor trends in retailing research : assessment and guidelines
Finnegan, Carol
;
Runyan, Rodney C.
;
Gonzalez-Padron, Tracy
- In:
International journal of management reviews : IJMR
18
(
2016
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10011543167
Saved in:
9
Perceptions of consumers in the financial industry under a qualitative data analysis methodology
Mongay, Jorge
- In:
International journal of trade and global markets
9
(
2016
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10011547851
Saved in:
10
A note on the use of survey research firms to enable empirical data collection
Schoenherr, Tobias
;
Ellram, Lisa M.
;
Tate, Wendy L.
- In:
Journal of business logistics : JBL
36
(
2015
)
3
,
pp. 288-300
Persistent link: https://www.econbiz.de/10011482443
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