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Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization

Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 33 (2019) 6, pp. 530-545

Persistent link: https://www.econbiz.de/10012145793

Determinants of word-of-mouth influence in sport viewership

Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 192-206

Persistent link: https://www.econbiz.de/10011489242

Spectator-based sports team reputation : scale development and validation

Jang, Wonseok Eric; Ko, Yong Jae; Chan-Olmsted, Sylvia M. - In: International journal of sports marketing & sponsorship 16 (2014/15) 3, pp. 211-231

Persistent link: https://www.econbiz.de/10011405451

Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model

Hur, Youngjin; Ko, Yong Jae; Claussen, Cathryn L. - In: International journal of sports marketing & sponsorship 13 (2011/12) 3, pp. 169-188

Persistent link: https://www.econbiz.de/10009550109

Do spectators and competitors accept the use of scoring technology in Teakwondo competitions?

Ko, Yong Jae; Cattani, Kevin; Chang, Yonghwan; Hur, Youngjin - In: International journal of sport management and marketing … 9 (2011) 3/4, pp. 238-253

Persistent link: https://www.econbiz.de/10009312117

Athlete brand image : scale development and model test

Arai, Akiko; Ko, Yong Jae; Kaplanidou, Kyriaki - In: European Sport management quarterly : ESMQ 13 (2013) 4, pp. 383-403

Persistent link: https://www.econbiz.de/10010197505

Application of the regulatory focus theory to fantasy sport consumption behavior

Cattani, Kevin; Ko, Yong Jae - 2011

Persistent link: https://www.econbiz.de/10010191044

Perceived corporate social responsibility and donor behavior in college athletics : the mediating effects of trust and commitment

Ko, Yong Jae; Rhee, Yong Chae; Kim, Yu Kyoum; Kim, Taeho - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 2, pp. 73-85

Persistent link: https://www.econbiz.de/10010383804

Dimensions of market demand associated with Taekwondo schools in North America : development of a scale

Kim, Min Kil; Zhang, James J.; Ko, Yong Jae - In: Sport management review 12 (2009) 3, pp. 149-166

Persistent link: https://www.econbiz.de/10003913572

Action sports participation: consumer motivation

Ko, Yong Jae; Park, Hyewon; Claussen, Cathryn L. - In: International journal of sports marketing & sponsorship 9 (2007/08) 2, pp. 111-124

Persistent link: https://www.econbiz.de/10003678180