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~subject:"Konsumentenverhalten"
~person:"Lim, Weng Marc"
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Marketing: an introductory tex...
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Konsumentenverhalten
Marketing
13
Consumer behaviour
6
Marketing management
6
Marketingmanagement
6
marketing
4
B-to-B-Marketing
3
Bibliometrics
3
Bibliometrie
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Business-to-business marketing
3
Welt
3
World
3
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2
Corporate Social Responsibility
2
Corporate social responsibility
2
Lieferantenmanagement
2
Marketing science
2
Marketing theory
2
Marketingtheorie
2
Nachhaltige Entwicklung
2
Nachhaltigkeit
2
Practice
2
Relationship marketing
2
Social Web
2
Social media
2
Social web
2
Supplier relationship management
2
Sustainability
2
Sustainable development
2
Theory
2
sustainability
2
Behavioral control
1
Beziehungsmarketing
1
Bibliographic coupling
1
Brand engagement
1
Business engagement
1
Business-to-business
1
COVID-19
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English
6
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Lim, Weng Marc
Wiedmann, Klaus-Peter
22
Huber, Frank
15
Solomon, Michael R.
14
Gröppel-Klein, Andrea
12
Askegaard, Søren
11
Foscht, Thomas
11
Foxall, Gordon R.
11
Sheth, Jagdish N.
11
Swoboda, Bernhard
11
Bauer, Hans H.
10
Kenning, Peter
10
Kroeber-Riel, Werner
10
Belk, Russell W.
9
Trommsdorff, Volker
9
Weinberg, Peter
9
Gutjahr, Gert
8
Helm, Roland
8
Hoffmann, Stefan
8
Homburg, Christian
8
Schiffman, Leon G.
8
Bamossy, Gary J.
7
Kanuk, Leslie Lazar
7
Maclaran, Pauline
7
Parsons, Elizabeth
7
Pepels, Werner
7
Raab, Gerhard
7
Regier, Stefanie
7
Schneider, Willy
7
Fitchett, James
6
Hennigs, Nadine
6
Hruschka, Harald
6
Mooij, Marieke K. de
6
Olson, Jerry C.
6
Reisch, Lucia A.
6
Rutschmann, Marc
6
Sandıkçı, Özlem
6
Akbar, Payam
5
Alserhan, Baker Ahmad
5
Benkenstein, Martin
5
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Journal of business research : JBR
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of strategic marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
6
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1
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
2
Marketing
analytics : the bridge between customer psychology and
marketing
decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
3
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
4
Social and sustainability
marketing
: a casebook for reaching your socially responsible consumers through
marketing
science
Bhattacharyya, Jishnu
(
ed.
);
Dash, Manoj Kumar
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013176532
Saved in:
5
The sustainability pyramid : a hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for
marketing
theory, practice...
Lim, Weng Marc
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10013256367
Saved in:
6
Toward a theory of behavioral control
Lim, Weng Marc
;
Weissmann, Marc Arul
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
Saved in:
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