Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Monarchies as corporate brands
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
17,589
Markenführung
17,175
Consumer behaviour
7,484
Konsumentenverhalten
7,441
Markenimage
7,156
Brand image
7,064
Brand
5,280
Markenartikel
5,280
Relationship marketing
2,572
Beziehungsmarketing
2,570
Markenpolitik
2,198
Social Web
1,791
Social web
1,788
Online-Marketing
1,608
Internet marketing
1,583
Marketingmanagement
1,402
Marketing management
1,396
Deutschland
1,177
Werbewirkung
1,151
Advertising effects
1,140
Germany
1,112
Marketing
899
Luxury goods
880
Luxusgüter
878
Werbung
762
Advertising
749
Einzelhandel
689
Retail trade
677
Theorie
675
Theory
675
Brand loyalty
669
Corporate reputation
663
Firmenimage
663
Customer satisfaction
644
Kundenzufriedenheit
635
Internationales Marketing
628
International marketing
622
USA
599
Emotion
597
Handelsmarke
597
more ...
less ...
Online availability
All
Undetermined
7,462
Free
2,444
Type of publication
All
Article
13,362
Book / Working Paper
5,685
Journal
39
Other
4
Type of publication (narrower categories)
All
Article in journal
10,321
Aufsatz in Zeitschrift
10,321
Aufsatz im Buch
2,402
Book section
2,402
Hochschulschrift
760
Thesis
525
Graue Literatur
514
Non-commercial literature
514
Case study
454
Fallstudie
454
Collection of articles of several authors
412
Sammelwerk
412
Working Paper
323
Arbeitspapier
319
Aufsatzsammlung
315
research-article
207
Dissertation u.a. Prüfungsschriften
134
Conference paper
124
Konferenzbeitrag
124
Reprint
106
Ratgeber
100
Konferenzschrift
98
Guidebook
94
Lehrbuch
90
Textbook
76
Conference proceedings
55
Bibliografie enthalten
53
Bibliography included
53
review
53
non-article
51
review-article
45
conceptual-paper
44
Handbook
39
Handbuch
39
Interview
27
case-report
25
viewpoint
20
Fallstudiensammlung
16
Collection of articles written by one author
14
Sammlung
14
more ...
less ...
Language
All
English
15,230
German
3,534
Undetermined
259
French
47
Italian
14
Polish
13
Russian
12
Spanish
11
Swedish
5
Serbian
3
Hungarian
2
Lithuanian
2
Dutch
2
Portuguese
2
Valencian
1
Croatian
1
Kazakh
1
Romanian
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
130
Burmann, Christoph
125
Baumgarth, Carsten
91
Melewar, T. C.
73
Meffert, Heribert
62
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
55
Balmer, John M. T.
48
Ahlert, Dieter
47
De Chernatony, Leslie
44
Tomczak, Torsten
43
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Phau, Ian
37
Schmidt, Holger J.
37
Bauer, Hans H.
36
Wiedmann, Klaus-Peter
36
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Sattler, Henrik
32
Kernstock, Joachim
31
Iglesias, Oriol
30
Romaniuk, Jenni
30
Christodoulides, George
29
Gupta, Suraksha
28
Ko, Eunju
28
Strebinger, Andreas
28
Veloutsou, Cleopatra
28
Völckner, Franziska
28
Guzman, Francisco
27
Langner, Tobias
27
MacInnis, Deborah J.
27
Schroeder, Jonathan E.
26
Swoboda, Bernhard
26
Han, Heesup
25
Herrmann, Andreas
25
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
114
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
17
National Bureau of Economic Research
15
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Springer International Publishing
7
Books on Demand GmbH <Norderstedt>
6
Campus Verlag
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Verlag Franz Vahlen
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Institut für Handelsmanagement <Münster (Westf)>
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Springer-Verlag GmbH
3
UVK Verlagsgesellschaft mbH
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
2
East Asian Bureau of Economic Research (EABER)
2
Erasmus Research Institute of Management
2
Faculty of Economics, University of Cambridge
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hochschule Niederrhein
2
more ...
less ...
Published in...
All
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
126
Journal of Product & Brand Management
116
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
Strategic Direction
99
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
89
Innovatives Markenmanagement
86
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
more ...
less ...
Source
All
ECONIS (ZBW)
17,810
USB Cologne (EcoSocSci)
674
Other ZBW resources
450
RePEc
112
EconStor
26
BASE
16
USB Cologne (business full texts)
1
ArchiDok
1
more ...
less ...
Showing
1
-
10
of
19,090
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The Crown as a corporate brand : insights from monarchies
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 137-161
Persistent link: https://www.econbiz.de/10003458924
Saved in:
2
Corporate heritage brands and the precepts of corporate heritage brand management : insights from the British
Monarchy
on the eve of the royal wedding of Prince William (April 2011...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 517-544
Persistent link: https://www.econbiz.de/10009233014
Saved in:
3
The British
monarchy
as a corporate brand : heresy or necessity?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002589391
Saved in:
4
Monarchies as corporate brands
Balmer, John M. T.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002590050
Saved in:
5
The case for exploring cultural rituals as consumption contexts
Otnes, Cele
- In:
The Routledge companion to consumer behavior
,
(pp. 489-506)
.
2020
Persistent link: https://www.econbiz.de/10012316209
Saved in:
6
A monarchical perspective on constitutional governance : H. S. H. Prince Hans-Adam II of Liechtenstein and the state in the third millennium
Salter, Alexander William
- In:
The journal of private enterprise
30
(
2015
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10011385994
Saved in:
7
Bhutan : the dragon kingdom in crisis
Rustomji, Nari Kaikhosru
-
1978
Persistent link: https://www.econbiz.de/10000001063
Saved in:
8
The
monarchy
in Britain
Reference division, central office of information
-
1977
-
3 rd. ed
Persistent link: https://www.econbiz.de/10000632808
Saved in:
9
Empire in Brazil : a New World experiment with
monarchy
Haring, Clarence Henry
-
1958
Persistent link: https://www.econbiz.de/10000566939
Saved in:
10
Die Feudalmonarchien : politische und wirtschaftlich-soziale Faktoren ihrer Entwicklung und Funktionsweise
Kammler, Hans
-
1974
Persistent link: https://www.econbiz.de/10000060188
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
