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The impact of telephone notification strategies on response to an industrial mail survey
Jobber, David - In: International journal of research in marketing : IJRM ; … 2 (1985) 4, pp. 291-296
Persistent link: https://www.econbiz.de/10001041176
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Stimulating responses to mailed questionnaires : an experimental study
Kindra, Gurprit S. - In: International journal of research in marketing : IJRM ; … 2 (1985) 3, pp. 219-226
Persistent link: https://www.econbiz.de/10001041180
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Endogeneity in survey research
Sande, Jon Bingen; Ghosh, Mrinal K. - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 185-204
Persistent link: https://www.econbiz.de/10011882540
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The effect of rating scale format on response styles : the number of response categories and response category labels
Weijters, Bert; Cabooter, Elke; Schillewaert, Niels - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 236-247
Persistent link: https://www.econbiz.de/10008664491
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An investigation of the structure of expectancy-value attitude and its implications
Yi, Youjae - In: International journal of research in marketing : IJRM ; … 6 (1989) 2, pp. 71-83
Persistent link: https://www.econbiz.de/10001088008
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Mixed Markov and latent Markov modelling applied to brand choice behaviour
Stig Poulsen, Carsten - In: International journal of research in marketing : IJRM ; … 7 (1990) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10001095326
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Integrating strategy, industrial product innovation and marketing research
Rosenberg, Richard D. - In: International journal of research in marketing : IJRM ; … 5 (1988) 3, pp. 199-211
Persistent link: https://www.econbiz.de/10001069421
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Marketing data analysis by dual scaling
Nishisato, Shizuhiko - In: International journal of research in marketing : IJRM ; … 5 (1988) 3, pp. 151-170
Persistent link: https://www.econbiz.de/10001069434
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Radical behaviorism and consumer research : theoret. promise and empir. problems
Foxall, Gordon R. - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 111-129
Persistent link: https://www.econbiz.de/10001041163
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Selection and implementation of processing strategies in consumer evaluative judgment and choice
Astous, Alain d' - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 99-110
Persistent link: https://www.econbiz.de/10001041165