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A more rational approach to new-product development
Bonabeau, Eric; Bodick, Neil; Armstrong, Robert W. - In: Harvard business review : HBR 86 (2008) 3, pp. 96-102
Persistent link: https://www.econbiz.de/10003649304
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Mapping your competitive position : a simple chart shows how much a customer will pay for a perceived benefit; this is more than a marketing aid, it's a powerful tool for competiti...
D'Aveni, Richard A. - In: Harvard business review : HBR 85 (2007) 11, pp. 110-120
Persistent link: https://www.econbiz.de/10003568944
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The coherence premium
Leinwand, Paul; Mainardi, Cesare - In: Harvard business review : HBR 88 (2010) 6, pp. 86-92
Persistent link: https://www.econbiz.de/10003982508
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Growing green
Unruh, Gregory; Ettenson, Richard - In: Harvard business review : HBR 88 (2010) 6, pp. 94-100
Persistent link: https://www.econbiz.de/10003982516
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In search of a second act
Ofek, Elie; Avery, Jill - In: Harvard business review : HBR 91 (2013) 4, pp. 133-137
Persistent link: https://www.econbiz.de/10009733508
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Bet on one big idea : or diversify?
Stuart, Toby E. - In: Harvard business review : HBR 91 (2013) 11, pp. 131-135
Persistent link: https://www.econbiz.de/10010196097
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The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric; Senior, John; Block, Nicholas - In: Harvard business review : HBR 94 (2016) 9, pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
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Profits at the bottom of the pyramid
Simanis, Erik; Duke, Duncan - In: Harvard business review : HBR 92 (2014) 10, pp. 86-93
Persistent link: https://www.econbiz.de/10010417522
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Capture more value
Michel, Stefan - In: Harvard business review : HBR 92 (2014) 10, pp. 78-85
Persistent link: https://www.econbiz.de/10010417523
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Customer loyalty is overrated
Lafley, A . G.; Martin, Roger L. - In: Harvard business review : HBR 95 (2017) 1, pp. 47-54
Persistent link: https://www.econbiz.de/10011632644