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Lifestyles of health and sustainability : Gestaltung touristischer Angebote unter Berücksichtigung der LOHAS
Klein, Anna - 2014
Persistent link: https://www.econbiz.de/10010341983
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Mecklenburg-Vorpommern, ein Gesundheitsland mit hoher ökologischer Qualität und hohem Erholungswert : Aufgabenstellung für eine nachhaltige Entwicklung
Kramer, Axel; Permien, Thorsten; Bartels, Claus - In: Gedanken zur Entwicklung ländlicher Räume in …, (pp. 43-54). 2006
Persistent link: https://www.econbiz.de/10003298576
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Essential customer service factors and the segmentation of older visitors within wellness tourism based on hot springs hotels
Chen, Kaung-hwa; Liu, Hsiou-hsiang; Chang, Feng-hsiang - In: International journal of hospitality management 35 (2013), pp. 122-132
Persistent link: https://www.econbiz.de/10010225832
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How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly; Nataraajan, Rajan - In: Psychology & marketing 35 (2018) 12, pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
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Consumer flexibility, data quality and targeted pricing
Sapi, Geza; Suleymanova, Irina - 2013
We investigate how firms' incentives to acquire customer data for targeted offers depend on its quality. A two-dimensional Hotelling model is proposed where consumers are heterogeneous both with respect to their locations and transportation cost parameters (flexibility). Firms have perfect data...
Persistent link: https://www.econbiz.de/10010204781
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Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan; Tafreshi, Parham Fami; … - In: International journal of business innovation and research 8 (2014) 2, pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
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Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg; Martin, Tiesha; Smith, Allison - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
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A classified afvertisement framework to support niche and other targeted markets
Bodenmiller, Adam E.; Shaout, Adnan K.; Tyankov, Zhivko V. - In: International journal of enterprise information systems … 12 (2016) 3, pp. 38-59
Persistent link: https://www.econbiz.de/10011592039
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Motive-based taxonomy of professional softball fans : a segmentation study
Mumcu, Ceyda; Lough, Nancy; Coyner, Michelle - In: International journal of sport management and marketing … 22 (2022) 3/4, pp. 161-188
Persistent link: https://www.econbiz.de/10013362580