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Consumer behaviour : a practic...
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Konsumentenverhalten
34,717
Consumer behaviour
34,714
USA
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United States
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Theorie
6,871
Theory
6,818
Deutschland
3,495
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3,217
Beziehungsmarketing
3,051
Relationship marketing
3,046
Brand management
2,864
Markenführung
2,863
Markenimage
2,397
Brand image
2,378
Markenartikel
2,322
Brand
2,290
Implementation
2,117
Werbewirkung
1,638
Advertising effects
1,618
E-commerce
1,560
Online-Handel
1,553
Marketingmanagement
1,523
Marketing
1,522
Marketing management
1,492
Online-Marketing
1,474
Internet marketing
1,462
Experiment
1,420
Einzelhandel
1,315
Customer satisfaction
1,296
Kundenzufriedenheit
1,294
Social Web
1,257
Retail trade
1,250
Marktforschung
1,230
Market research
1,131
Pricing strategy
1,096
Preismanagement
1,095
Virales Marketing
1,075
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Huber, Frank
81
Bauer, Hans H.
76
Belk, Russell W.
71
Wiedmann, Klaus-Peter
70
Herrmann, Andreas
68
Sheth, Jagdish N.
65
Foxall, Gordon R.
63
Gierl, Heribert
59
Lusk, Jayson L.
52
Grunert, Klaus G.
46
Phau, Ian
45
Mattila, Anna S.
44
Solomon, Michael R.
43
Khare, Arpita
42
Gröppel-Klein, Andrea
40
Janssen, Maarten C. W.
40
Walsh, Gianfranco
39
Han, Heesup
37
Homburg, Christian
37
De Pelsmacker, Patrick
35
Rajagopal
35
Cherchye, Laurens
34
De Rock, Bram
34
Grewal, Dhruv
34
Kenning, Peter
34
Swoboda, Bernhard
34
Moraga-González, José Luis
33
Spiller, Achim
33
Bagozzi, Richard P.
32
Helm, Roland
32
Thøgersen, John
32
Nayga, Rodolfo M.
31
Hill, Ronald Paul
30
Ko, Eunju
30
Weinberg, Peter
30
Diamantopoulos, Adamantios
29
Reisch, Lucia A.
29
Vermeulen, Frederic
29
Bruhn, Manfred
28
Dwivedi, Yogesh
28
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Springer Fachmedien Wiesbaden GmbH
113
American Marketing Association
26
Institut für Demoskopie Allensbach
26
Verlag Dr. Kovač
22
IGI Global
17
Nordic Council of Ministers
17
Books on Demand GmbH <Norderstedt>
16
OECD
15
INSEAD
12
Friedrich-Schiller-Universität Jena
11
Gesellschaft für Konsum-, Markt- und Absatzforschung
11
Information Resources Management Association
11
Max-Planck-Institut für Ökonomik <Jena> / Abteilung Evolutionsökonomik
11
Institut für Wirtschaftsinformatik <Bern>
10
Shaker Verlag GmbH
10
Österreichisches Institut für Wirtschaftsforschung
10
Europäische Kommission
9
Axel-Springer-Verlag
8
Centro Studi Investimenti Sociali <Rom>
8
European University Institute / Department of Economics
8
Gesellschaft für Ökologische Kommunikation mbH
8
Springer International Publishing AG
8
Center for Economic Research <Tilburg>
7
European Society for Opinion and Marketing Research
7
Friedrich-Schiller-Universität Jena / Wirtschaftswissenschaftliche Fakultät
7
Tectum Verlag
7
Universität Mannheim
7
Center of Market Oriented Product and Production Management
6
Christian-Albrechts-Universität zu Kiel
6
Deutscher Dialogmarketing Verband
6
Erasmus Research Institute of Management
6
Fernuniversität <Hagen> / Lehrstuhl Betriebswirtschaftslehre, insbesondere Marketing
6
Findomestic Banca <Florenz>
6
Haufe-Lexware GmbH & Co. KG
6
Leibniz Universität Hannover
6
Peter Lang GmbH
6
RWTH Aachen
6
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
6
Schweiz / Bundesamt für Statistik
6
Axel Springer AG
5
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Journal of business research : JBR
671
Journal of retailing and consumer services
624
Journal of consumer research : JCR ; an interdisciplinary bimonthly
502
Working paper / National Bureau of Economic Research, Inc.
430
Psychology & marketing
358
International journal of consumer studies
289
Journal of consumer behaviour : an international research review
281
Journal of marketing research : JMR
269
European journal of marketing : EJM
245
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
226
International journal of hospitality management
223
The journal of consumer marketing
212
Journal of marketing management : MM
209
The journal of brand management : an international journal
209
The journal of product & brand management
208
Journal of economic psychology : research in economic psychology and behavioral economics
186
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
186
International journal of retail & distribution management
185
Discussion paper / Centre for Economic Policy Research
173
Journal of fashion marketing and management
169
Marketing letters : a journal of research in marketing
161
Journal of business ethics : JOBE
155
Management science : journal of the Institute for Operations Research and the Management Sciences
154
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
152
The international review of retail, distribution and consumer research
151
Journal of food products marketing
146
Journal of marketing
144
Asia Pacific journal of marketing and logistics
139
Journal of international consumer marketing
136
UTB
135
Journal of marketing communications
134
Journal of retailing
130
Management science letters
123
Marketing intelligence & planning
123
Journal of promotion management : JPM
122
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
114
Journal of the Academy of Marketing Science
114
Marketing : ZFP ; journal of research and management
111
Journal of travel and tourism marketing
110
The journal of services marketing
108
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ECONIS (ZBW)
37,723
USB Cologne (EcoSocSci)
6,229
USB Cologne (business full texts)
117
EconStor
40
BASE
6
ArchiDok
6
RePEc
5
OLC EcoSci
2
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1
CSR in the textile industry : implementation in multinational companies in Asian and European markets
Keck, Jennifer
-
2015
Persistent link: https://www.econbiz.de/10011285491
Saved in:
2
Frequency of CRM implementation activities : a customer-centric view
Kim, Molan
;
Park, Jeong Eun
;
Dubinsky, Alan J.
;
Chaiy, Seoil
- In:
The journal of services marketing
26
(
2012
)
2
,
pp. 83-93
Persistent link: https://www.econbiz.de/10009568254
Saved in:
3
Consumer behavior : concepts and applications
Loudon, David L.
;
DellaBitta, Albert John
-
1984
-
2. ed.
Persistent link: https://www.econbiz.de/10004660947
Saved in:
4
Fundamentals of marketing
Raju, M. S.
;
Prabhakara, Rao J. V.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10004928711
Saved in:
5
Consumer behavior for dummies
Lake, Laura M.
-
2009
Persistent link: https://www.econbiz.de/10004937325
Saved in:
6
Consumer behavior : a framework
Mowen, John C.
;
Minor, Michael
-
2001
-
1. ed.
Persistent link: https://www.econbiz.de/10004747664
Saved in:
7
GMD-Studien
Gesellschaft für Mathematik und Datenverarbeitung
-
St. Augustin : GMD
-
47.1978 - 260.1995
Persistent link: https://www.econbiz.de/10000364928
Saved in:
8
Sozialistische Volkswirtschaft : Fachschullehrbuch
Reuscher, Gerhard
;
Borgmeier, Anton
;
Flohr, Eberhard
; …
-
1982
-
3., wesentlich überarbeitete Auflage
Persistent link: https://www.econbiz.de/10000339586
Saved in:
9
Geschichtswissenschaft
Benz, Wolfgang
;
Müller, Martin
-
1973
Persistent link: https://www.econbiz.de/10000372901
Saved in:
10
Afrikanische Rechtsgebräuche : Hamburgische Vorträge
Meinhof, Carl
-
1914
Persistent link: https://www.econbiz.de/10000407946
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