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Attitudes toward, and use of, textbooks among marketing undergraduates : an exploratory study
Vafeas, Mario - In: Journal of marketing education : JME 35 (2013) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10010210093
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Improving case discussion with an improv mind-set
Aylesworth, Andy - In: Journal of marketing education : JME 30 (2008) 2, pp. 106-115
Persistent link: https://www.econbiz.de/10003750089
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Uniting active and deep learning to teach problem-solving skills : strategic tools and the learning spiral
Diamond, Nina; Koernig, Stephen K.; Iqbal, Zafar - In: Journal of marketing education : JME 30 (2008) 2, pp. 116-129
Persistent link: https://www.econbiz.de/10003750091
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Improving marketing students' reading comprehension with the SQ3R method
Artis, Andrew B. - In: Journal of marketing education : JME 30 (2008) 2, pp. 130-137
Persistent link: https://www.econbiz.de/10003750093
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Factors that influence the job market decision : the role of faculty as a knowledge broker
Weeks, William A.; Rutherford, Brian A.; Boles, James … - In: Journal of marketing education : JME 36 (2014) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10010393245
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The skills marketing majors believe they acquire : evidence from a national survey
Hartley, Phillip; Routon, P. Wesley; Torres, Luis - In: Journal of marketing education : JME 41 (2019) 3, pp. 202-214
Persistent link: https://www.econbiz.de/10012113931
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Creating a professional blog : the impact of student learning styles on perceptions of learning
Fowler, Kendra; Thomas, Veronica L. - In: Journal of marketing education : JME 37 (2015) 3, pp. 181-189
Persistent link: https://www.econbiz.de/10011410668
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Engaging students with social media
Bal, Anjali S.; Grewal, Dhruv; Mills, Adam; Ottley, Gary - In: Journal of marketing education : JME 37 (2015) 3, pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
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Getting real about suicide prevention in the classroom and beyond : using a classroom simulation to create communications for at-risk individuals
Bal, Anjali S.; Weidner, Kelly; Leeds, Christopher; … - In: Journal of marketing education : JME 38 (2016) 2, pp. 90-97
Persistent link: https://www.econbiz.de/10011537307
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Learning satisfaction in marketing simulation games : antecedents and influencers
Caruana, Albert; La Rocca, Antonella; Snehota, Ivan - In: Journal of marketing education : JME 38 (2016) 2, pp. 107-118
Persistent link: https://www.econbiz.de/10011537315