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The skills marketing majors believe they acquire : evidence from a national survey
Hartley, Phillip; Routon, P. Wesley; Torres, Luis - In: Journal of marketing education : JME 41 (2019) 3, pp. 202-214
Persistent link: https://www.econbiz.de/10012113931
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Job requirements for marketing graduates : are there differences in the knowledge, skills, and personal attributes needed for different salary levels?
Schlee, Regina Pefanis; Karns, Gary L. - In: Journal of marketing education : JME 39 (2017) 2, pp. 69-81
Persistent link: https://www.econbiz.de/10011741539
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Selling sales : factors influencing undergraduate business students' decision to pursue sales education
Allen, Concha; Kumar, Poonam; Tarasi, Crina; Wilson, Holt - In: Journal of marketing education : JME 36 (2014) 2, pp. 94-104
Persistent link: https://www.econbiz.de/10010393246
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Knowledge and skill requirements for marketing jobs in the 21st century
Schlee, Regina Pefanis; Harich, Katrin R. - In: Journal of marketing education : JME 32 (2010) 3, pp. 341-352
Persistent link: https://www.econbiz.de/10008757971
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The development of competent marketing professionals
Walker, Ian; Tsarenko, Yelena; Wagstaff, Peter; Powell, … - In: Journal of marketing education : JME 31 (2009) 3, pp. 253-263
Persistent link: https://www.econbiz.de/10003911269
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Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone; Setkute, Justina - In: Journal of marketing education : JME 43 (2021) 3, pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
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The impact of live cases on student skill development in marketing courses
Cummins, Shannon; Johnson, Jeff S. - In: Journal of marketing education : JME 45 (2023) 1, pp. 55-69
Persistent link: https://www.econbiz.de/10014246068