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Case studies in business, society, and ethics
Beauchamp, Tom L. - 1989 - 2nd ed.
Persistent link: https://www.econbiz.de/10000784605
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Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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Retail marketing : for employees, managers, and entrepreneurs
Meyer, Warren G. (contributor) - 1988 - 8. ed
Persistent link: https://www.econbiz.de/10000743328
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Basic marketing : a managerial approach
MacCarthy, Edmund Jerome; Perreault, William D. - 1984 - 8. ed
Persistent link: https://www.econbiz.de/10000695596
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Marketing mistakes
Hartley, Robert F. - 1986 - 3. ed.
Persistent link: https://www.econbiz.de/10000697593
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Bank marketing : a guide to strategic planning
Reidenbach, R. Eric - 1986
Persistent link: https://www.econbiz.de/10000699343
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Marketing strategy and plans
Luck, David J.; Ferrell, Odies C. - 1985 - 2. ed.
Persistent link: https://www.econbiz.de/10000694781
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Marketing management : analysis, planning, and control
Kotler, Philip - 1967
Persistent link: https://www.econbiz.de/10000566785