//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Lehrbuch"
~type_genre:"Sammlung"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing decision making : co...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
USA
Marketing
1,091
Theorie
506
Theory
505
Marketingmanagement
422
Marketing management
401
Deutschland
241
Germany
240
Entscheidungstheorie
216
Decision theory
214
Betriebswirtschaftslehre
145
Business economics
138
Marketing theory
127
Marketingtheorie
127
Strategisches Management
97
Management
79
Konsumentenverhalten
70
Consumer behaviour
69
Unternehmen
68
Marktforschung
62
United States
62
Market research
56
Dienstleistungsmarketing
44
Services marketing
44
Dienstleistung
42
Strategic management
42
Beziehungsmarketing
40
Relationship marketing
40
Vertrieb
30
Entscheidung
29
Verbraucherverhalten
29
Decision
27
Controlling
26
Kommunikation
26
Online-Marketing
25
Physical distribution
25
Internationales Marketing
24
Lehrbuch
24
Behavioral economics
23
Internet marketing
23
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Book / Working Paper
64
Type of publication (narrower categories)
All
Lehrbuch
Sammlung
Article in journal
569
Aufsatz in Zeitschrift
569
Aufsatz im Buch
153
Book section
153
Graue Literatur
110
Non-commercial literature
110
Working Paper
86
Arbeitspapier
84
Collection of articles of several authors
80
Sammelwerk
80
Textbook
54
Hochschulschrift
40
Thesis
29
Konferenzschrift
28
Aufsatzsammlung
25
Case study
21
Fallstudie
21
Glossar enthalten
19
Glossary included
19
Conference proceedings
16
Reprint
15
Fallstudiensammlung
12
Bibliografie enthalten
10
Bibliography included
10
Amtsdruckschrift
8
Government document
8
Bibliographie
7
Collection of articles written by one author
7
Conference paper
7
Handbook
7
Handbuch
7
Konferenzbeitrag
7
Bibliografie
5
Guidebook
4
Nachschlagewerk
4
Ratgeber
4
Reference book
4
CD-ROM, DVD
3
more ...
less ...
Language
All
English
63
German
1
Author
All
Kotler, Philip
14
Perreault, William D.
5
Armstrong, Gary
4
Keller, Kevin Lane
4
McCarthy, Edmund Jerome
4
Boone, Louis E.
3
Cannon, Joseph P.
3
Ferrell, Odies C.
3
Hartley, Robert F.
3
Kurtz, David L.
3
Aaker, David A.
2
Andreasen, Alan R.
2
Bearden, William O.
2
Ferrell, Linda
2
Hirt, Geoffrey A.
2
Ingram, Thomas N.
2
LaForge, Raymond W.
2
Afflerbach, Patrick Jürgen
1
Arnould, Eric J.
1
Beauchamp, Tom L.
1
Bell, Martin L.
1
Berry, Leonard L.
1
Botten, Neil
1
Buhl, Hans Ulrich
1
Channon, Derek French
1
Chen, Nan
1
Claycomb, Cindy
1
Day, George S.
1
Donnelly, James H.
1
Etzel, Michael J.
1
Etzel, Michael James
1
Fill, Chris
1
Hamilton, Dan
1
Hardy, Hugh S.
1
Harris, David R.
1
Hawkins, Del I.
1
Heß, Nicole Jasmin
1
Jentz, Gaylord A.
1
Jugenheimer, Donald W.
1
Juska, Jerome M.
1
more ...
less ...
Published in...
All
(McGraw-Hill, Irwin series in marketing)
1
Legends in marketing
1
McGraw-Hill/Irwin series in marketing
1
Prentice Hall marketing
1
The Irwin series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
wi - Wirtschaft / Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
64
Showing
1
-
10
of
64
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Case studies in business, society, and ethics
Beauchamp, Tom L.
-
1989
-
2nd ed.
Persistent link: https://www.econbiz.de/10000784605
Saved in:
2
Essays on price adjustment and imperfect information
Stevens, Luminita
-
2012
Persistent link: https://www.econbiz.de/10011819299
Saved in:
3
Good decisions and high business value - descriptive and normative contributions to IS decision-making
Afflerbach, Patrick Jürgen
-
2018
Persistent link: https://www.econbiz.de/10011972554
Saved in:
4
Three essays on asymmetric information and corporate defaults
Chen, Nan
-
2004
Persistent link: https://www.econbiz.de/10003776800
Saved in:
5
Marketing
management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
6
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
7
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
8
Retail
marketing
: for employees, managers, and entrepreneurs
Meyer, Warren G.
(
contributor
)
-
1988
-
8. ed
Persistent link: https://www.econbiz.de/10000743328
Saved in:
9
The Politz Papers : science and truth in
marketing
research
Politz, Alfred
-
1990
Persistent link: https://www.econbiz.de/10000817829
Saved in:
10
Basic
marketing
: a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->