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Sales promotion : how to create, implement & integrate campaigns that really work

Mullin, Roddy - 2010 - 5th ed

Persistent link: https://www.econbiz.de/10003887803

Sales promotion : how to create, implement and integrate campaigns that really work

Cummins, Julian; Mullin, Roddy - 2008 - 4. ed.

Persistent link: https://www.econbiz.de/10003550109

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing

Williams, Alison; Mullin, Roddy - 2009 - 1. publ. in paperback

Persistent link: https://www.econbiz.de/10003826235

Promotional marketing

Mullin, Roddy - 2018 - Second edition

Persistent link: https://www.econbiz.de/10013179844

Promotional marketing : how to create, implement and integrate campaigns that really work

Mullin, Roddy - 2014 - 6. ed.

"Packed with practical examples as well as updated and new case studies, Promotional Marketing details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones. It includes new developments in the...