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~isPartOf:"Journal of promotion management : JPM"
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Advertising effects
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Journal of promotion management : JPM
Journal of business research : JBR
8
International journal of economic issues : IJEI
5
Journal of marketing research : JMR
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Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
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Gabler Edition Wissenschaft
4
Journal of marketing communications
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Journal of retailing
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European journal of marketing : EJM
3
Journal of advertising research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing letters : a journal of research in marketing
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
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Domestic commerce series
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
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Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
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2
Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
Saved in:
3
Impacts of website context relevance on banner advertisement effectiveness
Jeong, Yongick
;
King, Cynthia
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10008647429
Saved in:
4
An involvement explanation for nostalgia advertising effects
Muehling, Darrel D.
;
Pascal, Vincent J.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009535752
Saved in:
5
TV ratings and verbal and visual sexual content in promotional ads
Davies, John J.
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 378-395
Persistent link: https://www.econbiz.de/10009422517
Saved in:
6
Examining third-person perceptions in the context of sexually oriented advertising
Pan, Po-lin
;
Meng, Juan
;
Zhou, Shuhua
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10009560051
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7
What do we know about trade promotions? : contributions, limitations, and further research
Poddar, Amit
;
Donthu, Naveen
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 183-206
Persistent link: https://www.econbiz.de/10009248095
Saved in:
8
A model of flow experience as determinant of positive attitudes toward online advergames
Hernandez, Monica D.
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 315-326
Persistent link: https://www.econbiz.de/10009316326
Saved in:
9
What advertisers need to know about promotion in the Arab world : technology and media perspectives
Kalliny, Morris
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 436-457
Persistent link: https://www.econbiz.de/10009678852
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