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Consumer privacy choice in online advertising : who opts out and at what cost to industry?

Johnson, Garrett A.; Shriver, Scott K.; Du, Shaoyin - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 33-51

Persistent link: https://www.econbiz.de/10012183069

Newsfeed native advertising on Facebook : young millennials' knowledge, pet peeves, reactance and ad avoidance

Youn, Seounmi; Kim, Seunghyun - In: International journal of advertising : the review of … 38 (2019) 5, pp. 651-683

Persistent link: https://www.econbiz.de/10012200311

Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure

Youn, Seounmi; Shin, Wonsun - In: International journal of advertising : the review of … 39 (2020) 2, pp. 213-231

Persistent link: https://www.econbiz.de/10012200479

Facebook data breach : a systematic review of its consequences on consumers' behaviour towards advertising

Lulandala, Emmanuel Elioth - In: Strategic system assurance and business analytics, (pp. 45-68). 2020

Persistent link: https://www.econbiz.de/10012240762

Competition and privacy in online markets : evidence from the mobile app industry

Kesler, Reinhold; Kummer, Michael E.; Schulte, Patrick - 2019

Policy makers are increasingly concerned about the combination of market power and massive data collection in digital markets. This concern is fueled by the theoretical prediction that more market power causes firms to collect ever more data from their users. We investigate the relationship...

Persistent link: https://www.econbiz.de/10012161249

User self-disclosure on social network sites : a cross-cultural study on Facebook's privacy concepts

Oghazi, Pejvak; Schultheiss, Rakel; Chirumalla, Koteshwar; … - In: Journal of business research : JBR 112 (2020), pp. 531-540

Persistent link: https://www.econbiz.de/10012230642

Digital environment in global markets : cross-cultural implications for evolving customer journeys

Nam, Hyoryung; Kannan, P. K. - In: Journal of international marketing 28 (2020) 1, pp. 28-47

Persistent link: https://www.econbiz.de/10012167072

A study on the individual's online shopping continuance intention on Amazon.in for consumer electronics

Dayal, Smita; Palsapure, Deelip - In: International journal of business and globalisation : IJBG 24 (2020) 2, pp. 240-255

Persistent link: https://www.econbiz.de/10012168699

Social media marketing : who is watching the watchers?

Jacobson, Jenna; Gruzd, Anatoliy; Hernández-García, Ángel - In: Journal of retailing and consumer services 53 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012171979

Sharing audience data : strategic participation in behavioral advertising networks

Schmeiser, Steven - In: Review of industrial organization : RIO 52 (2018) 3, pp. 429-450

Persistent link: https://www.econbiz.de/10012007971