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The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga; Afanas'jev, Mykola V.; Panchuk, Anastasiia - In: Problems and perspectives in management : PPM ; … 16 (2018) 3, pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
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Effect of organizational climate on marketing performance : an analysis of the perception of marketers in the banking sector of North Cyprus
Çalıcıoğlu, Cemal; Zhakanova, Aliya; Emeagwali, … - In: Problems and perspectives in management : PPM ; … 12 (2014) 4, pp. 13-22
Persistent link: https://www.econbiz.de/10010504170
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The use of the "rational" system of global marketing communications in management of international enterprises
Obolenska, Tatiana; Shatarska, Inna; Shevtsov, Yegor - In: Problems and perspectives in management : PPM ; … 17 (2019) 3, pp. 14-30
Persistent link: https://www.econbiz.de/10012158912
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Manufacturing/marketing interface and conflict : an investigation in the Turkish manufacturing industry
Omurgonulsen, Mine; Surucu, Pelin - In: Problems and perspectives in management : PPM ; … 6 (2008) 1, pp. 48-55
Persistent link: https://www.econbiz.de/10003801900
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Using social media as a competitive advantage : the case of small businesses
Smith, William R.; Vardiabasis, Demosthenes - In: Problems and perspectives in management : PPM ; … 8 (2010) 4, pp. 193-197
Persistent link: https://www.econbiz.de/10008906149