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Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee; Petrovici, Dan; Lowe, Ben - In: International marketing review 33 (2016) 1, pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
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Cultural technology : a framework for marketing cultural exports : analysis of Hallyu (the Korean wave)
Chen, Steven - In: International marketing review 33 (2016) 1, pp. 25-50
Persistent link: https://www.econbiz.de/10011540160
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Global cities and cultural experimentation : cosmopolitian-local connections
Garviria, Pilar Rojas; Emontspool, Julie - In: International marketing review 32 (2015) 2, pp. 181-199
Persistent link: https://www.econbiz.de/10011296972
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Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de - In: International marketing review 34 (2017) 3, pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
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Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel; Belk, Russell W. - In: International marketing review 34 (2017) 4, pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
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Invariant effect of individual cultural orientations : an application of CVSCALE
Yoo, Boonghee; Shin, Geon-Cheol - In: International marketing review 34 (2017) 6, pp. 735-759
Persistent link: https://www.econbiz.de/10011799777
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Fashion founded on a flaw : the ecological mono-deterministic fallacy of Hofstede, GLOBE, and followers
McSweeney, Brendan - In: International marketing review 30 (2013) 5, pp. 483-504
Persistent link: https://www.econbiz.de/10009793465
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Critical issues in the Hofstede and GLOBE national culture models
Venaik, Sunil; Brewer, Paul - In: International marketing review 30 (2013) 5, pp. 469-482
Persistent link: https://www.econbiz.de/10009793467
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Do we measure what we expect to measure? : some issues in the measurement of culture in consumer research
Sun, Gong; D'Alessandro, Steven; Johnson, Lester W.; … - In: International marketing review 31 (2014) 4, pp. 338-362
Persistent link: https://www.econbiz.de/10010388828
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The influence of national cultural values on the use of rewards alignment to improve sales collaboration
Magnusson, Peter; Peterson, Robert M.; Westjohn, Stanford A. - In: International marketing review 31 (2014) 1, pp. 30-50
Persistent link: https://www.econbiz.de/10010253933