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A conceptual study on psychology of colour in marketing and branding

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Marketing as mystification

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Religions as brands? : religion and spirituality in consumer society

Stolz, Joerg; Usunier, Jean-Claude - In: Journal of management, spirituality & religion : JMSR 16 (2019) 1, pp. 6-31

of religious consumer society. It integrates and systematizes contributions from economics of religion, marketing, and … adaptations (quality expectations, religious shopping, syncretism) and organizational responses (marketing and branding strategies … to speak of shopping and consuming as the "new religions" of Western societies, and (3) religious marketing and branding …

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Scarcity as a desirable attribute of luxury fashion brands in millennial marketing

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On the strategic use of attention grabbers

Eliaz, Kfir; Spiegler, Ran - In: Theoretical economics : TE ; an open access journal in … 6 (2011) 1, pp. 127-155

When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...

Persistent link: https://www.econbiz.de/10011695060