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Stegemann, Nicole; Sutton-Brady, Catherine; Wynstra, J. … - University of Western Sydney; University of Sydney; … - 2005

arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

Persistent link: https://www.econbiz.de/10009481939

Country of origin' and 'psychic distance' : separate constructs or two sides of the one coin?

Fletcher, Richard; Wynstra, J. Y. F.; Dittrich, K.; … - University of Western Sydney; University of Western Sydney; … - 2005

One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …

Persistent link: https://www.econbiz.de/10009482110

The link between NPD activities and market volatility : an empirical study

Hyland, Paul W.; Soosay, Claudine A.; Sloan, Terrence R.; … - University of Queensland; University of South Australia; … - 2008

New products are unquestionably imperative for business sustainability and success. Firms need to maintain their competitive advantage, and a major determinant of sustaining competitive advantage is the ability of the firm to develop and launch successful new products. There are highly volatile...

Persistent link: https://www.econbiz.de/10009482114

Networks and buyer behaviour at the base of the pyramid (BOP)

Chikweche, Tendai; Fletcher, Richard; Baraldi, Enrico; … - University of Western Sydney; University of Western Sydney; … - 2008

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …

Persistent link: https://www.econbiz.de/10009482152

Service-provider retention and switching behaviour by ethnic minority consumers : the Portuguese community in Sydney

Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Western Sydney; … - 2003

The viability of ethnic market targeting can be increased through high provider retention by customers. Concepts of loyalty and switching are explored and applied to a study of the Portuguese community in Sydney, Australia. Considering three classes of products, the aims are to examine...

Persistent link: https://www.econbiz.de/10009482242

An evaluation of marketing issues in sales force automation

Lingaiah, Naveen; Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Newcastle; … - 2003

Sales force automation refers to the automation of sales activities within an organization. Depending on the context, SFA may refer to the concept, the tools or the system. Because the literature refers to the importance of customer value creation and competitive advantage in considering SFA,...

Persistent link: https://www.econbiz.de/10009482243

THE 2003 SUPERMARKET PANEL ANNUAL REPORT

Kinsey, Jean D.; Jacobson, Elaine M.; Behl, Ajay S.; … - Food Industry Center, College of Agricultural, Food, … - 2003

Executive Summary The Food Industry Center established the Supermarket Panel in 1998 as the basis for an ongoing study of the supermarket industry. Since 2000 the core of the Panel has been a random sample of stores drawn from the approximately 32,000 supermarkets in the U.S. that accept food...

Persistent link: https://www.econbiz.de/10005804744

KEY DEVELOPMENTS IN THE FOOD DISTRIBUTION SYSTEM

Larson, Ronald B. - Food Industry Center, College of Agricultural, Food, … - 1997

Many changes are occurring in food retailing. Forces driving these changes include the sales gains by supercenter, membership club, and convenience stores, the growing popularity of foodservice, the expansion of private label products (and the response by branded food manufacturers), and the...

Persistent link: https://www.econbiz.de/10005522134

HR PRACTICES, EMPLOYEE BEHAVIOR, CUSTOMER SATISFACTION, AND RESTAURANT PERFORMANCE

Smela, Stephen J. - Food Industry Center, College of Agricultural, Food, … - 2002

This paper looks at performance at the individual restaurant level from the perspective of management, customers and employees. The results are based on surveys of each of these three groups conducted between June and September 2001 at a sit-down, casual restaurant chain. There are several key...

Persistent link: https://www.econbiz.de/10005522136

UNION DENSITY EFFECTS IN THE SUPERMARKET INDUSTRY

Johansson, Robert C.; Coggins, Jay S.; Senauer, Benjamin - Food Industry Center, College of Agricultural, Food, … - 1999

Higher union density (the percentage of employees in an area who belong to unions) is known to raise the wages of union members. We find that in the supermarket industry, higher density locally also leads to higher wages for non-union members. Despite this, workers who are not in unions lose...

Persistent link: https://www.econbiz.de/10005522137