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Handbook of service marketing research
Rust, Roland T. (contributor) - 2014
Persistent link: https://www.econbiz.de/10010342645
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Handbook on the experience economy
Sundbo, Jon (ed.); Sørensen, Flemming (contributor) - 2013
This Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific...
Persistent link: https://www.econbiz.de/10010207710
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Ökonomie der Musikindustrie
Clement, Michel (ed.) - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002509244
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Handbuch Web Mining im Marketing : Konzepte, Systeme, Fallstudien
Hippner, Hajo (ed.); Merzenich, Melanie (contributor);  … - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001646789
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Profitable e-marketing : success strategies that pay off
Bredenberg, Al - 2002
Persistent link: https://www.econbiz.de/10001630018
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Electronic commerce : Grundlagen und Perspektiven
Wamser, Christoph (ed.) - 2000
Persistent link: https://www.econbiz.de/10014274176
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Marketing mit interaktiven Medien : Strategien zum Markterfolg
Albers, Sönke (ed.) - 1998
Persistent link: https://www.econbiz.de/10000665335
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E-Mail-Marketing : das umfassende Praxis-Handbuch
Kulka, René - 2013 - 1. Auflage
Persistent link: https://www.econbiz.de/10014009848
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Handbuch Bankvertrieb : Theorie und Praxis im Zukunftsdialog
Hellenkamp, Detlef (ed.); Fürderer, Kai (ed.) - 2016
Persistent link: https://www.econbiz.de/10014010450
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Handbuch Multi-Channel-Marketing
Wirtz, Bernd W. (ed.) - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003364595