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Trust as a critical driver of customer loyalty in the pharmaceutical market : a study of Kazakhstan

Orazgaliyeva, E.; Abuzhalitova, A.; Sokhatskaya, N.; … - In: Regional science policy and practice : RSPP 16 (2024) 9, pp. 1-10

. Choosing appropriate marketing tools to increase trust and loyalty is crucial for both domestic medications and manufacturers …

Persistent link: https://www.econbiz.de/10014632509

Kommunikation in der digitalen Transformation

Deekeling, Egbert (ed.); Barghop, Dirk (ed.) - 2017

Einleitung -- Herausforderung Disruption: Konsequenzen und Erfolgsfaktoren für die Kommunikation -- CEO-Kommunikation -- Die Rolle der Unternehmenskommunikation -- Transformation der Unternehmens- und Prozesskultur -- Unternehmensmarke und digitale Transformation.

Persistent link: https://www.econbiz.de/10014021283

Begeisterungseigenschaften in der Unternehmensberatung und deren Wirkung auf die Kundenloyalität

Raff, Tilmann; Billen, Peter; Seitz, Nadine - In: Marketing und Innovation in disruptiven Zeiten, (pp. 147-167). 2023

Persistent link: https://www.econbiz.de/10013555051

Inspire! : how to keep your customers when your competitors can't

Champy, James - 2009

Persistent link: https://www.econbiz.de/10004940389

Handbook of services marketing & management

Swartz, Teresa A. (ed.); Iacobucci, Dawn (ed.) - 2000

marketing and management." —James Heskett, Harvard Business School "The Handbook of Services Marketing and Management provides … an excellent introduction to the topics and issues that define service marketing today. Editors Swartz and Iacobucci have … Distinguished Professor of International Marketing, Northwestern University "Services, because of their intangibility, variability …