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Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming; Struthers, Amy - In: Health marketing quarterly 35 (2018) 2, pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
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Designing messages for fluorosis mitigation behavior change : role of message framing and perceived risk
Mohanty, Nilamadhab; Biswas, Saswata Narayan; Mishra, … - In: Health marketing quarterly 35 (2018) 4, pp. 280-297
Persistent link: https://www.econbiz.de/10011979393
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It's no laughing matter : an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Iles, Irina Alexandra; Nan, Xiaoli - In: Health marketing quarterly 34 (2017) 3, pp. 187-201
Persistent link: https://www.econbiz.de/10011744221
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Understanding caregivers' intentions for their child to walk to school : further application of the theory of planned behavior
Schuster, Lisa; Kubacki, Krzysztof; Rundle-Thiele, Sharyn - In: Health marketing quarterly 33 (2016) 4, pp. 307-320
Persistent link: https://www.econbiz.de/10011628483
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The case for workforce development in social marketing
Pounds, Lea - In: Health marketing quarterly 33 (2016) 4, pp. 321-326
Persistent link: https://www.econbiz.de/10011628485
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Don't give US pink ribbons and skinny girls : breast cancer survivors' evaluations of cancer advertising
Taylor, Kimberly A.; Knibb, Jana N. - In: Health marketing quarterly 36 (2019) 3, pp. 186-202
Persistent link: https://www.econbiz.de/10012200139
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Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G. - In: Health marketing quarterly 37 (2020) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
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Evaluating a community saturation model of abstinence education : an application of social marketing strategies
Tanner, John F.; Raymond, Mary Anne; Ladd, Stacey D. - In: Health marketing quarterly 26 (2009/10) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10003841575
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The message development tool : a case for effective operationalization of messaging in social marketing practice
Mattson, Marifran; Basu, Ambar - In: Health marketing quarterly 27 (2010/11) 3, pp. 275-290
Persistent link: https://www.econbiz.de/10008669635
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Altruistic, cognitive and attitudinal determinants of organ donation intention in Egypt : a social marketing perspective
Mostafa, Mohamed M. - In: Health marketing quarterly 27 (2010/11) 1, pp. 97-115
Persistent link: https://www.econbiz.de/10003957553