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Marketingmanagement
Unternehmen
35,529
Beziehungsmarketing
25,238
Relationship marketing
25,233
Employment
18,324
Erwerbstätigkeit
18,217
Einzelhandel
17,743
Retail trade
14,696
Deutschland
12,493
Konsumentenverhalten
12,239
Consumer behaviour
12,222
Theorie
10,392
Theory
10,244
Enterprise
9,083
Germany
8,857
USA
6,410
Beschäftigung
5,795
Kundenzufriedenheit
5,695
Customer satisfaction
5,684
United States
5,452
Arbeitsmarkt
5,199
Nutzen
4,753
Labour market
4,349
Dienstleistungsqualität
4,213
Service quality
4,210
Utility
3,334
Markenführung
3,185
Brand management
3,184
Electronic Commerce
3,164
Lieferantenmanagement
2,900
Supplier relationship management
2,898
E-commerce
2,804
Management
2,697
Weibliche Arbeitskräfte
2,649
Women workers
2,643
Online-Handel
2,472
Online retailing
2,467
Strategisches Management
2,449
Innovation
2,446
Arbeitslosigkeit
2,420
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All
Undetermined
705
Free
248
Type of publication
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Article
1,450
Book / Working Paper
955
Journal
3
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All
Article in journal
1,181
Aufsatz in Zeitschrift
1,181
Aufsatz im Buch
262
Book section
262
Hochschulschrift
204
Thesis
176
Graue Literatur
116
Non-commercial literature
116
Collection of articles of several authors
99
Sammelwerk
99
Aufsatzsammlung
82
Bibliografie enthalten
72
Bibliography included
72
Arbeitspapier
57
Working Paper
57
Case study
54
Fallstudie
54
Lehrbuch
54
Textbook
42
Ratgeber
40
Guidebook
38
Handbook
37
Handbuch
37
Konferenzschrift
29
Conference proceedings
17
Reprint
10
Conference paper
9
Festschrift
9
Konferenzbeitrag
9
Collection of articles written by one author
8
Sammlung
8
Glossar enthalten
5
Glossary included
5
Dissertation u.a. Prüfungsschriften
4
Fallstudiensammlung
4
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4
Übersichtsarbeit
4
Bibliographie
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2
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2
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English
1,789
German
615
Polish
5
Undetermined
4
French
3
Russian
2
Czech
1
Romanian
1
Spanish
1
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Author
All
Bruhn, Manfred
43
Homburg, Christian
17
Kumar, V.
16
Esch, Franz-Rudolf
9
Terho, Harri
9
Verhoef, Peter C.
9
Grönroos, Christian
8
Bauer, Hans H.
7
Langner, Tobias
7
Meffert, Heribert
7
Neslin, Scott A.
7
Palmatier, Robert W.
7
Pepels, Werner
7
Wilde, Klaus D.
7
Ahlert, Dieter
6
Chen, Jing
6
Fink, Klaus-J.
6
Hollensen, Svend
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Krafft, Manfred
6
Madhani, Pankaj M.
6
Payne, Adrian
6
Petersen, J. Andrew
6
Quach, Sara
6
Stango, Victor
6
Tomczak, Torsten
6
Bjerre, Mogens
5
Casidy, Riza
5
Dannenberg, Holger
5
Eisingerich, Andreas B
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Ormrod, Robert P.
5
Ratten, Vanessa
5
Schröder, Hendrik
5
Schumann, Jan Hendrik
5
Sheth, Jagdish N.
5
Vrontis, Demetris
5
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Institution
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American Marketing Association
10
Springer Fachmedien Wiesbaden
5
Harvard Graduate School of Business Administration
4
Erich-Schmidt-Verlag
3
IGI Global
3
Verlag Dr. Kovač
3
AMACOM
2
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
2
Books on Demand GmbH <Norderstedt>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Bundesverband Bürowirtschaft
1
BusinessVillage GmbH
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
De Gruyter Oldenbourg
1
Econometrisch Instituut <Rotterdam>
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Frankfurter Allgemeine Buch
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Freie Universität Berlin
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Finanz- und Aktuarwissenschaften <Ulm>
1
Institut für Marketing <Münster, Westfalen>
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Institute of Leisure and Amenity Management <Brighton>
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
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Published in...
All
Journal of business research : JBR
52
Industrial marketing management : the international journal for industrial and high-tech firms
51
SpringerLink / Bücher
38
Journal of retailing and consumer services
36
The journal of business & industrial marketing
30
Journal of strategic marketing
29
Journal of retailing
23
Journal of the Academy of Marketing Science
20
European journal of marketing : EJM
18
Business horizons
16
Europäische Hochschulschriften / 5
14
International journal of retail & distribution management
14
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Gabler Edition Wissenschaft
13
Cogent business & management
12
Journal of marketing
12
International journal of electronic customer relationship management : IJECRM
11
Journal of marketing communications
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Springer eBook Collection / Business and Economics
11
The journal of product & brand management
11
Asia Pacific journal of marketing and logistics
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing management : MM
10
Journal of business-to-business marketing
9
Marketing intelligence & planning
9
Marketing letters : a journal of research in marketing
9
Harvard-Business-Manager : das Wissen der Besten
8
International journal of business and globalisation : IJBG
8
International journal of hospitality management
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing analytics : JMA
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection
8
The journal of brand management : an international journal
8
The marketing review
8
The service industries journal
8
International journal of internet marketing and advertising : IJIMA
7
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Source
All
ECONIS (ZBW)
2,372
USB Cologne (EcoSocSci)
34
USB Cologne (business full texts)
1
EconStor
1
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1
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
2
Einsatzmöglichkeiten der Werbepolitik zum Aufbau von Wechselbarrieren im
Einzelhandel
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Elste, Ina
- In:
Distribution und Handel in Theorie und Praxis : …
,
(pp. 323-350)
.
2009
Persistent link: https://www.econbiz.de/10003839531
Saved in:
3
Status quo des Multi-Channel-Managements im deutschen
Einzelhandel
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
4
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003384329
Saved in:
4
Zur Wirkung individualisierter und personalisierter Coupons
Wierich, Ralf
- In:
Handel im Fokus : aus dem Instituts für …
59
(
2007
)
3
,
pp. 140-155
Persistent link: https://www.econbiz.de/10003533349
Saved in:
5
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
6
Localisation as a marketing strategy for small retailers
Coca-Stefaniak, J. Andres
;
Parker, Cathy
;
Rees, Patricia
- In:
International journal of retail & distribution management
38
(
2010
)
9
,
pp. 677-697
Persistent link: https://www.econbiz.de/10008651869
Saved in:
7
The impact of market orientation on Chinese retailers' channel relationships
Chung, Jae-eun
;
Huang, Ying
;
Jin, Byoungho
;
Sternquist, …
- In:
The journal of business & industrial marketing
26
(
2011
)
1
,
pp. 14-25
Persistent link: https://www.econbiz.de/10009007652
Saved in:
8
Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing
;
Bell, Peter C.
- In:
International journal of production economics
136
(
2012
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
Saved in:
9
Retailer premium own-brands : creating customer loyalty through own-brand products advantage
Huang, Ying
;
Huddleston, Patricia
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 975-992
Persistent link: https://www.econbiz.de/10009521949
Saved in:
10
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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