//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kotler, Philip"
~subject:"Einführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategische Herausforderungen...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Einführung
Marketing
221
Marketingmanagement
83
Marketing management
71
Theorie
29
Theory
29
Marketing theory
28
Marketingtheorie
28
Strategisches Management
26
USA
19
United States
18
Strategic management
15
Management
13
Beziehungsmarketing
10
Nonprofit-Organisation
10
Relationship marketing
10
Marktforschung
8
Lehrbuch
7
Online-Marketing
7
Internet marketing
6
Nonprofit organization
6
Soziomarketing
6
Betriebswirtschaftslehre
5
Business economics
5
Corporate Social Responsibility
5
Kundenmanagement
5
Marketingstrategie
5
Tourismus
5
Absatzplanung
4
Absatzpolitik
4
Corporate social responsibility
4
Digitalisierung
4
Gastgewerbe
4
Globalisierung
4
Internationaler Wettbewerb
4
Nonprofit marketing
4
Nonprofit-Bereich
4
Nonprofit-Marketing
4
Zukunft
4
Absatz
3
more ...
less ...
Type of publication
All
Book / Working Paper
11
Type of publication (narrower categories)
All
Bibliographie
2
Language
All
English
10
Undetermined
1
Author
All
Kotler, Philip
Armstrong, Gary
7
Raps, Andreas
6
Baker, Michael John
4
Hinterhuber, Hans H.
4
Jobber, David
4
Peter, Jerome Paul
4
Proctor, Tony
4
Boone, Louis E.
3
Brassington, Frances
3
Fahy, John
3
Forsyth, Patrick
3
Frain, John
3
Hackley, Christopher E.
3
Helfer, Jean-Pierre
3
Hiam, Alexander
3
Kurtz, David L.
3
Mortimer, Ruth
3
Orsoni, Jacques
3
Pettitt, Stephen
3
Zimmerman, Jan
3
Ahlert, Dieter
2
Ashford, Ruth
2
Bangs, David H.
2
Bean, Jennifer
2
Becker, Wolfgang
2
Blythe, Jim
2
Campbell, David
2
Cannon, Joseph P.
2
Christensen, Lone
2
Churchill, Gilbert A.
2
Donnelly, James Howard
2
Gamble, John E.
2
Grant, Robert M.
2
Huber, Frank
2
Hussey, Lascelles
2
Ivančić, Valentina
2
Jelenc, Lara
2
Krohmer, Harley
2
Lancaster, Geoffrey
2
more ...
less ...
Source
All
USB Cologne (EcoSocSci)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1997
-
4. ed.
Persistent link: https://www.econbiz.de/10004335909
Saved in:
2
Principles of
marketing
Kotler, Philip
(
contributor
)
-
1996
-
The European ed.
Persistent link: https://www.econbiz.de/10004302997
Saved in:
3
Marketing
: an introduction
Armstrong, Gary
;
Kotler, Philip
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10004512943
Saved in:
4
Marketing
: an introduction
Armstrong, Gary
;
Kotler, Philip
-
1999
-
5. ed.
Persistent link: https://www.econbiz.de/10004598235
Saved in:
5
Principles of
marketing
Kotler, Philip
(
contributor
)
-
1999
-
2. European ed.
Persistent link: https://www.econbiz.de/10004372785
Saved in:
6
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
2004
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004779146
Saved in:
7
Marketing
: an introduction
Armstrong, Gary
;
Kotler, Philip
-
2005
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004825672
Saved in:
8
Marketing
: an introduction
Armstrong, Gary
-
2009
-
9. ed
Persistent link: https://www.econbiz.de/10004910486
Saved in:
9
Marketing
management
Kotler, Philip
(
contributor
)
-
2009
-
1. European ed.
Persistent link: https://www.econbiz.de/10004938957
Saved in:
10
Marketing
management
Kotler, Philip
(
contributor
)
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009590529
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->