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~type_genre:"Aufsatz im Buch"
~subject:"Unternehmenserfolg"
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Innovationsstrategien jenseits traditionellen Managements : Beiträge zur ersten Tagung des Förderschwerpunkts des BMBF ; 8. - 9. Oktober 2009, Berlin
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International human resource management : policy and practice
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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2007 Business & Economics Society International Conference ; Vol. 2
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Asian economic cooperation in the new millennium : China's economic presence ; [revised papers from a conference held at Peking University in May 2002]
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ECONIS (ZBW)
274
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1
Hat sich das
Marketing
als Leitkonzept der Unternehmensführung wirklich überlebt? - eine kritische Stellungnahme
Benkenstein, Martin
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 49-64)
.
2018
Persistent link: https://www.econbiz.de/10011740974
Saved in:
2
The performance implications of fit among business strategy,
marketing
organization structure, and strategic behavior
Olson, Eric M.
;
Slater, Stanley F.
;
Hult, G. Tomas M.
-
2009
Persistent link: https://www.econbiz.de/10003836621
Saved in:
3
Managing
marketing
resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
Saved in:
4
Challenges of
marketing
to Asian consumers : exploring the influence of different cultures, life styles and values on consumer behaviour in Asia
Sharma, Piyush
;
Chung, Cindy
;
Erramilli, M. Krishna
; …
- In:
Handbook of research on Asian business
,
(pp. 125-143)
.
2007
Persistent link: https://www.econbiz.de/10003401229
Saved in:
5
Entry and
marketing
strategies of FDI firms in China
Chang, Tung-lung Steven
- In:
Handbook of research on Asian business
,
(pp. 162-181)
.
2007
Persistent link: https://www.econbiz.de/10003401405
Saved in:
6
Global retailers and Asian manufacturers
Hamilton, Gary G.
;
Petrovic, Misha
- In:
Handbook of research on Asian business
,
(pp. 208-220)
.
2007
Persistent link: https://www.econbiz.de/10003401414
Saved in:
7
Innovation orientation,
marketing
capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
Saved in:
8
Is it possible to generate added value through a higher environmental proactivity orientation? : a practical analysis of the Spanish ceramic industry
Carrascosa-López, Conrado
;
Segarra-Oña, María-del-Val
; …
- In:
EcoProduction and logistics : emerging trends and …
,
(pp. 57-71)
.
2013
Persistent link: https://www.econbiz.de/10009622213
Saved in:
9
Marketing
in der sozialen Marktwirtschaft : Redundanzen - Defizite - Potenziale
Zentes, Joachim
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 389-399)
.
2018
Persistent link: https://www.econbiz.de/10011741027
Saved in:
10
Is e-
marketing
coming of age? : an examination of the penetration of e-
marketing
and firm performance
Brodie, Roderick J.
;
Winklhofer, Heidi
;
Coviello, Nicole E.
-
2009
Persistent link: https://www.econbiz.de/10003837009
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