Myers, Matthew B.; Tamer Cavusgil, S.; Diamantopoulos, … - In: European Journal of Marketing 36 (2002) 1/2, pp. 159-188
marketing decision variables, pricing has received the least attention in research despite the continued identification of this …The export‐pricing literature is characterized by a distinct lack of sound theoretical and empirical works. Of the … issue as an important problem area for firms engaged in export marketing. Businesses competing internationally must develop …