country of changes in union bargaining strength, taxation, and employers’ willingness to hire foreign workers. Weaker unions … and lower taxation reduce both local and foreign unemployment and induce net immigration. If unions take account only of …

Marketing and sales departments carry out two separate functions (Kotler et al. 2007, 1144); nevertheless, they must … interact closely with each other, as both are essential parts for the marketing activities in each company. Each company has … of this paper lies on defining the necessary terminology to analyze the subject matter, identifying the role of marketing …

Instrument des Event-Marketing. Allerdings bereitet die Effizienzbewertung solcher Events große Probleme. Prof. Dr. Ralf A …

Folgende Bereiche zum Thema Event-Marketing werden in diesem Artikel behandelt:- Definition Veranstaltungsmarketing bzw …

werden. Vielmehr bestehe die Aufgabe des Marketing darin, Prozesse zu initiieren, durch die die Kommunikation der Kunden …

The marketing literature so far only considers attraction models with strict functional forms. Greater exibility can be …