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Marketing as mystification
Dholakia, Nikhilesh - In: Marketing theory 16 (2016) 3, pp. 401
Persistent link: https://www.econbiz.de/10011613593
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Reflections on jazz training and marketing education : what makes a great teacher?
Holbrook, Morris B. - In: Marketing theory 16 (2016) 4, pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
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Business, industrial marketing and uncertainty
Merigo, Jose Maria; Gil Lafuente, Ana María; … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 325-327
Persistent link: https://www.econbiz.de/10011523957
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The effects of the crisis on marketing innovation : an application for Spain
Medrano, Natalia; Olarte-Pascual, Cristina - In: The journal of business & industrial marketing 31 (2016) 3, pp. 404-417
Persistent link: https://www.econbiz.de/10011524008
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Markets changing, changing markets : institutional work as market shaping
Baker, Jonathan J.; Storbacka, Kaj; Brodie, Roderick J. - In: Marketing theory 19 (2019) 3, pp. 301-328
Persistent link: https://www.econbiz.de/10012109398
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Marketing's metaphors have expired : an argument for a new dominant metaphor
Delbaere, Marjorie; Slobodzian, Adam D. - In: Marketing theory 19 (2019) 3, pp. 391-401
Persistent link: https://www.econbiz.de/10012109406
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Thirty years of the Journal of business & industrial marketing : a bibliometric analysis
Valenzuela, Leslier Maureen; Merigo, Jose Maria; … - In: The journal of business & industrial marketing 32 (2017) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10011609242
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The direct and indirect effect of NFC on marketers' work norms, vocational socialization, individual ethical position, and ethical perceptions
McClaren, Nicholas; Vocino, Andrea - In: The journal of business & industrial marketing 32 (2017) 1, pp. 110-124
Persistent link: https://www.econbiz.de/10011609330
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Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 16 (2016) 4, pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
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Synergistic effect of technology and customer relationship orientations : consequences for market performance
Salojärvi, Hanna; Ritala, Paavo; Sainio, Liisa-Maija; … - In: The journal of business & industrial marketing 30 (2015) 5, pp. 511-520
Persistent link: https://www.econbiz.de/10011339907