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Opportunities and opportunism with high-status B2B partners in emerging economies
Gould, A. Noel; Liu, Annie H.; Yu, Yang - In: The journal of business & industrial marketing 31 (2016) 5, pp. 684-694
Persistent link: https://www.econbiz.de/10011564335
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Deceptive behaviour and coopetition : the role of heterogeneous absorptive capacities and product specialisation
Chávez-Bustamante, Felipe; Troncoso-Valverde, Cristián - In: The journal of business & industrial marketing 38 (2023) 12, pp. 2589-2603
Persistent link: https://www.econbiz.de/10014472597
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Better together? : how evolution of co-branding alliance affects performance
Nygaard, Arne; Dahlstrom, Robert - In: The journal of business & industrial marketing 38 (2023) 9, pp. 1899-1910
Persistent link: https://www.econbiz.de/10014333362
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Unpacking the relationship between formal contracts and alliance innovation performance : the role of relationship learning and guanxi
Liu, Dong; Bao, Yongchuan; Wang, Guocai - In: The journal of business & industrial marketing 37 (2022) 3, pp. 564-577
Persistent link: https://www.econbiz.de/10013165206
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Business to business (B2B) alliances in the healthcare industry : a review of research trends and pertinent issues
Madanaguli, Arun Thirumalesh; Dhir, Amandeep; Talwar, … - In: The journal of business & industrial marketing 37 (2022) 8, pp. 1688-1705
Persistent link: https://www.econbiz.de/10013401912
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Role of brand equity and competitive strategies in the relation between horizontal alliances and its benefits
Kim, Changju; Hu, Bin - In: The journal of business & industrial marketing 37 (2022) 9, pp. 1903-1914
Persistent link: https://www.econbiz.de/10013401997