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Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Rossi, Patricia (ed.); Krey, Nina (ed.) - 2019

) Marketing – Examination of Multi-Cultural Perspectives: An Abstract -- Chapter 8. Cross-Cultural Examination of Arts Sector … Innovative, and I Know How Explain My Bad Behavior: An Abstract -- Chapter 44. Implications of Consumer Animosity for Marketing … Strategy: An Abstract -- Chapter 45. An Abstract: When and How Do Chief Marketing Officers Drive Firm Performance? CMO …

Persistent link: https://www.econbiz.de/10012398497

Proceedings of the 1988 International Conference of Services Marketing

Thomas, Edward G. (ed.); Rao, S.R. (ed.) - 2015

-- International Services -- Financial Services -- Services Marketing Strategies and Techniques -- Travel and Hospitality -- Health …This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the … Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides …

Persistent link: https://www.econbiz.de/10014019835

Cultural Perspectives in a Global Marketplace : Proceedings of the 2010 Cultural Perspectives in Marketing Conference

Sharma, Dheeraj (ed.) - 2016

2.1: Marketing Strategy and Performance -- Session 3.1: Consumer Behavior across Cultures (I) -- Session 3.2: Business …-to-Business Marketing across Cultures -- Session 4.1: Cross-Cultural Research Methodology -- Session 4.2: Marketing of Services across … Cultures -- Session 4.3: Business-to-Business Marketing across Cultures -- Session 5.1: Product Management across Cultures …

Persistent link: https://www.econbiz.de/10014019839

Dynamic Commercialization Strategies for Disruptive Technologies : Evidence from the Speech Recognition Industry

Marx, Matt - 2015

When startup innovation involves a potentially disruptive technology - initially lagging in the predominant performance metric, but with a potentially favorable trajectory of improvement - incumbents may be wary of engaging in cooperative commercialization with the startup. While the prevailing...

Persistent link: https://www.econbiz.de/10013034526

Innovating Standards Through Informal Consortia : The Case of Wireless Telecommunications

Delcamp, Henry - 2014

We empirically examine the effects of industry consortia on the coordination of innovation strategies of the members. Our analyses utilize membership data from 32 consortia in wireless telecommunication technology subfields from 2000 to 2005 and prior art citations in standards-essential...

Persistent link: https://www.econbiz.de/10013065932

Bank Relationships, Business Cycles, and Financial Crises

Hale, Galina - 2021

The importance of information asymmetries in the capital markets is commonly accepted as one of the main reasons for home bias in investment. We posit that effects of such asymmetries may be reduced through relationships between banks established through bank-to-bank lending and provide evidence...

Persistent link: https://www.econbiz.de/10013225015

The Riddle of the Great Pyramids

Morck, Randall - 2013

Large pyramidal family controlled business groups are the predominant form of business organization outside America, Britain, Germany, and Japan. Large pyramidal groups comprising dozens, even hundreds, or listed and unlisted firms place the governance of large swathes of many countries' big...

Persistent link: https://www.econbiz.de/10012753143