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Lateral marketing : new techniques for finding breakthrough ideas
Kotler, Philip; Trías de Bes, Fernando - 2003
Persistent link: https://www.econbiz.de/10001783648
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip - 2005 - 7. ed
Persistent link: https://www.econbiz.de/10001792149
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Marketing decision making : a model-building approach
Lilien, Gary L.; Kotler, Philip - 1983 - Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
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According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip - 2005 - 1. ed
Persistent link: https://www.econbiz.de/10002550502
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Laterales Marketing für echte Innovationen : auf Abwegen zum Erfolg
Kotler, Philip; Trías de Bes, Fernando - 2005
Persistent link: https://www.econbiz.de/10002470490
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Attracting investors : a marketing approach to finding funds for your business
Kotler, Philip; Kartajaya, Hermawan; Young, David S. - 2004
Persistent link: https://www.econbiz.de/10002007021
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Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip; Gunther, Robert E. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
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Marketing management
Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2009 - 1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 2010 - 13. ed.
Persistent link: https://www.econbiz.de/10003776958
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How marketers can respond to recession and turbulence
Kotler, Philip; Caslione, John A. - In: Journal of customer behaviour 8 (2009) 2, pp. 187-191
Persistent link: https://www.econbiz.de/10003870033