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~type_genre:"Sammlung"
~subject:"Consumer behaviour"
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Consumer behaviour
Strategisches Management
94
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79
Theorie
52
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48
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47
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174
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174
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96
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Sheth, Jagdish N.
7
Holbrook, Morris B.
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Barabba, Vincent P.
1
Berthon, Pierre R.
1
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1
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1
Hill, Ronald Paul
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Stach, Jens
1
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1
Wallace, Rodney B.
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Legends in consumer behavior
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3
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ECONIS (ZBW)
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Essays in empirical microeconomics
Weinberg, Matthew
-
2007
Persistent link: https://www.econbiz.de/10009271065
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2
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
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3
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental
marketing
research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
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4
Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie
-
2015
Persistent link: https://www.econbiz.de/10011391062
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5
Macromarketing applications, Part II:
marketing
versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
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6
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
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7
Marketing
applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
8
Organizational structures in international high value food chains : evidence from Latin America
Otter, Verena
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010533442
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9
Visioning the future
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969726
Saved in:
10
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
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