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When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael; Trampe, Debra - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
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Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam; Gips, James - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
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I like those glasses on you, but not in the mirror : fluency, preference, and virtual mirrors
Cho, Hyejeung; Schwarz, Norbert - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 471-475
Persistent link: https://www.econbiz.de/10008728822
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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
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Asymmetric consequences of radical innovations on category representations of competing brands
Bagga, Charan K.; Noseworthy, Theodore J.; Dawar, Niraj - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 29-39
Persistent link: https://www.econbiz.de/10011478802
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Potential growth areas for implicit theories research
Wheeler, S. Christian; Omair, Akhtar - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 137-141
Persistent link: https://www.econbiz.de/10011479168
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Mindsets matter : implications for branding research and practice
John, Deborah Roedder; Park, Ji Kyung - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 153-160
Persistent link: https://www.econbiz.de/10011479186
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Saying no to the glow : when consumers avoid arrogant brands
Munichor, Nira; Steinhart, Yael - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 179-192
Persistent link: https://www.econbiz.de/10011479194
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"I" value justice, but "we" value relationships : self-construal effects on post-transgression consumer forgiveness
Sinha, Jayati; Lu, Fang-Chi - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 265-274
Persistent link: https://www.econbiz.de/10011479207
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Oppositional brand choice : using brands to respond to relationship frustration
Brick, Danielle J.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 257-263
Persistent link: https://www.econbiz.de/10011707492