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Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.; Wilner, Sarah J. S.; Micheli, Pietro - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
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Assessing preferences of potential visitors for nature-based experiences in protected areas
Moyle, Brent D.; Scherrer, Pascal; Weiler, Betty; … - In: Tourism management : research, policies, practice 62 (2017), pp. 29-41
Persistent link: https://www.econbiz.de/10011734033
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Processing promotional travel narratives
Rozier-Rich, Samantha; Santos, Carla Almeida - In: Tourism management : research, policies, practice 32 (2011) 2, pp. 394-405
Persistent link: https://www.econbiz.de/10008798071
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Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Chiou, Wen-Bin; Wan, Chin-Sheng; Lee, Hsin-Yi - In: Tourism management : research, policies, practice 29 (2008) 1, pp. 146-150
Persistent link: https://www.econbiz.de/10003569276
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Chinese consumers' brand personality perceptions of tourism real estate firms
Liu, Zhihong; Huang, Songshan; Hallak, Rob; Liang, Mingzhu - In: Tourism management : research, policies, practice 52 (2016), pp. 310-326
Persistent link: https://www.econbiz.de/10011418431
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Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt; Strobl, Andreas; Sauer, Nicola E.; … - In: Tourism management : research, policies, practice 52 (2016), pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
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Tourism strategy development and facilitation of integrative processes among brand equity, marketing and motivation
Liu, Chih-Hsing Sam; Chou, Sheng-Fang - In: Tourism management : research, policies, practice 54 (2016), pp. 298-308
Persistent link: https://www.econbiz.de/10011452088
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Brand architecture strategy and firm value : how leveraging, separating, and distancing the corporate brand affects risk and returns
Hsu, Liwu; Fournier, Susan; Srinivasan, Shuba - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 261-280
Persistent link: https://www.econbiz.de/10011453234
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Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences : sojourners in America
Vredeveld, Anna J.; Coulter, Robin A. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 274-290
Persistent link: https://www.econbiz.de/10012022577
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Outsourcing the pain, keeping the pleasure : effects of outsourced touchpoints in the customer journey
Kranzbühler, Anne-Madeleine; Kleijnen, Mirella H. P.; … - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 308-327
Persistent link: https://www.econbiz.de/10012022581