Narrow search
Showing 1 - 10 of 11
Cover Image
Tool for analyzing YouTube audience behavior in Indonesia
Indrawati; Herbawan, F. - In: Managing learning organization in industry 4.0 : …, (pp. 8-14). 2020
Persistent link: https://www.econbiz.de/10012259283
Cover Image
The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa; Hartmann, Patrick; He, Jiaxun; … - In: Bridging the gap between advertising academia and practice, (pp. 29-41). 2017
Persistent link: https://www.econbiz.de/10011539962
Cover Image
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Cover Image
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova; Breitsohl, Jan Christian; … - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Cover Image
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de; Cauberghe, Veroline; Hudders, Liselot - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Cover Image
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business horizons 57 (2014) 6, pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Cover Image
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves; Salgueiro, Maria de Fátima; … - In: Business horizons 57 (2014) 6, pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Cover Image
Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape
D’Arco, Mario; Marino, Vittoria - In: Advances in National Brand and Private Label Marketing …, (pp. 85-94). 2018
Persistent link: https://www.econbiz.de/10013277449
Cover Image
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin; Xu, Guangyi; Wang, Gesi; Xu, Jianzhong - In: Economics and Finance Readings : Selected Papers from …, (pp. 69-84). 2022
Persistent link: https://www.econbiz.de/10013369882
Cover Image
Personal branding of professors in social media : a choice or a necessity in our days?
Shyle, Irma - In: Brand, Label, and Product Intelligence : Second …, (pp. 207-220). 2022
Persistent link: https://www.econbiz.de/10013338082