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Implementing Customer Relationship Management (CRM) in hotel industry from organizational culture perspective : case of a chain hotel in the UK
Rahimi, Roya; Gunlu, Ebru - In: International journal of contemporary hospitality management 28 (2016) 1, pp. 89-112
Persistent link: https://www.econbiz.de/10011435696
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Emotional brand attachment : a factor in customer-bank relationships
Levy, Shalom; Hino, Hayiel - In: The international journal of bank marketing : IJBM 34 (2016) 2, pp. 136-150
Persistent link: https://www.econbiz.de/10011486706
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Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla; Wrigley, Cara - In: Business horizons 59 (2016) 3, pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
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A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa; Tiago, Flávio Borges; Dias Faria, Sandra; … - In: Business horizons 59 (2016) 2, pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
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Value co-destruction between customers and frontline employees : a social system perspective
Kashif, Muhammad; Zarkada, Anna - In: The international journal of bank marketing : IJBM 33 (2015) 6, pp. 672-691
Persistent link: https://www.econbiz.de/10011456298
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The effects of empathy and listening of salespeople on relationship quality in the retail banking industry : the moderating role of felt stress
Itani, Omar S.; Inyang, Aniefre Eddie - In: The international journal of bank marketing : IJBM 33 (2015) 6, pp. 692-716
Persistent link: https://www.econbiz.de/10011456301
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Corporate social responsibility and service innovation on customer loyalty : an empirical investigation in wealth management services
Yeh, Ying-Pin - In: The international journal of bank marketing : IJBM 33 (2015) 6, pp. 823-839
Persistent link: https://www.econbiz.de/10011456319
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Co-creation and higher order customer engagement in hospitality and tourism services : a critical review
Chathoth, Prakash K.; Ungson, Gerardo R.; Harrington, … - In: International journal of contemporary hospitality management 28 (2016) 2, pp. 222-245
Persistent link: https://www.econbiz.de/10011459755
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"LuXurY" hotel loyalty : a comparison of Chinese Gen X and Y tourists to Macau
Yang, Fiona X.; Lau, Meng-Chan Virginia Meng-Chan - In: International journal of contemporary hospitality management 27 (2015) 7, pp. 1685-1706
Persistent link: https://www.econbiz.de/10011477048