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I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne; Park, Joohyung; Chung, Te-Lin; … - In: Journal of business research : JBR 69 (2016) 2, pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
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Symbolic drivers of consumer-brand identification and disidentification
Wolter, Jeremy S.; Brach, Simon; Cronin, J. J.; Bonn, … - In: Journal of business research : JBR 69 (2016) 2, pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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Emphasizing brand heritage : does it work? And how?
Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
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How do firms benefit from customer complaints?
Yılmaz, Çengiz; Varnali, Kaan; Kasnakoglu, Berna Tari - In: Journal of business research : JBR 69 (2016) 2, pp. 944-955
Persistent link: https://www.econbiz.de/10011436370
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The effect of loyalty program fees on program perceptions and engagement
Ashley, Christy; Gillespie, Erin A.; Noble, Stephanie M. - In: Journal of business research : JBR 69 (2016) 2, pp. 964-973
Persistent link: https://www.econbiz.de/10011436382
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Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
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Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.; Monroe, Kent B.; Grewal, Dhruv; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
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Leveraging loyalty programs to build custome-company identification
Brashear-Alejandro, Thomas; Kang, Jun; Groza, Mark D. - In: Journal of business research : JBR 69 (2016) 3, pp. 1190-1198
Persistent link: https://www.econbiz.de/10011440269
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Why male and female shoppers do not see mall loyalty through the same lens? : the mediating role of self-congruity
Haj-Salem, Narjes; Chebat, Jean-Charles; Michon, Richard; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1219-1227
Persistent link: https://www.econbiz.de/10011440315